Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Crowdfunding Myths & Truths:Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Carol GogliaDirector of Marketing

Communities Foundation of TexasNorth Texas Giving Day

Lori FinchVice President –

Community GivingKimbia

Speakers

Confidential document: Kimbia Inc. 2014

Overview • Crowdfunding (Giving Days) events have

grown in popularity

• Initially place-based and now popular with universities, communities, and causes

• Great way to build brand, audience and donor lists

Confidential document: Kimbia Inc. 2014

North Texas Giving Day Growth

Confidential document: Kimbia Inc. 2014

Confidential document: Kimbia Inc. 2014

North Texas Giving Day

98,000 Donations

$26.3 Million

1,580 Nonprofits

Confidential document: Kimbia Inc. 2014

Poll

Have you hosted a giving day or single-day crowdfunding event before?

Confidential document: Kimbia Inc. 2014

Story: Cycle of Giving

Confidential document: Kimbia Inc. 2014

Best Practice: Marketing Toolkit

Confidential document: Kimbia Inc. 2014

Best Practice: Media Sponsors

Confidential document: Kimbia Inc. 2014

Best Practice: $ Incentive

1.Bonus• $2 million in “bonus

funds” = 8% lift

2. Prizes• $212,500 • 70+ Prizes

Confidential document: Kimbia Inc. 2014

Best Practice: Taking Virtual Physical

Confidential document: Kimbia Inc. 2014

Best Practice: Peer Sharing

Confidential document: Kimbia Inc. 2014

Effort Correlated to Results

• 26% First Time Donors

• 84% Gifts < $250

• 40% Multiple Givers

• 1.7 Gifts/Donor

Confidential document: Kimbia Inc. 2014

Post Event Evaluation• Lots of listening and constant

refining

• Nonprofit surveys and advisory council

• Donor/community calls and emails

• CFT team review

• Look at technology needs, business rule needs, and borrowing from others

Confidential document: Kimbia Inc. 2014

Q & A