2014 Healthcare Odyssey

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There are four CEO's and a total of 13 healthcare professionals speaking at this event. This program will be held at: Holiday Inn Conference Center 7736 Adrienne Drive, Breinigsville, PA 18031. Inquiries may be directed to: - Adam Hawk, Immediate Past President, HEF at ahawk@wellspan.org - Christina Lewis, Program Chair, EPAHEN at christina.lewis@sluhn.org Cost: • $100 ACHE Member • $150 Non-Member • $60 Student Register at: http://pa-odyssey2014.eventbrite.com

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Central PA2014 Healthcare Odyssey

AGENDA· 7:30 am - Registration, Breakfast and Networking· 8:00 am - Welcome & Announcements· 8:15 am - The Healthcare Organization’s Role in Formulating Public Policy· 10:00 am - Telemedicine in the Healthcare Delivery System· 11:45 am - Lunch / Keynote: Unnecessary Diagnostic Testing : The Effect on Revenue, Safety and Satisfaction· 1:00 pm - The New Healthcare Consumer: Using Social Media to Meet, Engage and Retain Patients· 2:45 pm - Delivering Care Across the Continuum: The Important Link with Post-acute Services

Dr. G. Terry Madonna(Moderator- CEO Roundtable)

Director Center for Politics and Public AffairsAt Franklin and Marshall College, Dr Franklin and

Marshall College

Michael A. Young, FACHE(CEO Roundtable)

President & Chief Executive OfficerPinnacleHealth System

Scott Wolfe(CEO Roundtable)

President – Warren CampusSt. Luke University Health Network

Justin Davis, FACHE (CEO Roundtable)

Chief Operating OfficerWilkes-Barre General Hospital

Community Health Systems and Commonwealth Health

Marie Clemens(Moderator- Social Media Panel)

Corporate Director of CommunicationsHospital Central Services, Inc. and Affiliates

Barry Dalton(Social Media Panel)

Customer Experience, Digital Transformation & CRMStrategy&

Carrie Ackinclose Gerber(Social Media Panel)

Marketing and Communication Manager Good Shepherd Rehabilitation Network

Jodi McKinney(Social Media Panel)

Director of Corporate CommunicationsCeltic Healthcare

Dena S. Davis, Ph.D., J.D.(Keynote)

Endowed Chair of Health Lehigh University

Mark Wendling (Keynote)

Family PhysicianLehigh Valley Health Network

Associate Medical Director of Performance Improvement at the Lehigh Valley Physician Group

Vicki Hoak(Long Term Care Panel) Chief Executive Officer

Pennsylvania Homecare Association

Terry J. Shade(Long Term Care Panel) Chief Executive Officer

Lutheran Home Care & Hospice and LIFE Lutheran ServicesVP of Community Health Services for Lutheran Social Services

William D. Gammie(Long Term Care Panel)

Vice President of Value-Based CareCeltic Healthcare

Keynote

This program will be held at:Holiday Inn Conference Center

7736 Adrienne Drive,Breinigsville, PA 18031.

Inquiries may be directed to:- Adam Hawk, Immediate Past President, HEF at ahawk@wellspan.org- Christina Lewis, Program Chair, EPAHEN at christina.lewis@sluhn.orgCost:· $100 ACHE Member· $150 Non-Member· $60 StudentRegister at: http://pa-odyssey2014.eventbrite.com