S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

SODIUM ANALYTE LEVEL TEST

Empowering 78M Americans to manage hypertension at home

www.saltcounts.com

$51 Billion: Direct Medical Costs

of Hypertension

NATIONAL ISSUE

PROBLEMNo technology to measure daily

salt intake at home

Current Method:24 hour Urine

CollectionRequires lab & physician

SOLUTION Measure & monitor daily salt intake in 5

mins

SOLUTION

COMPETITIVE ADVANTAGE

Published by researchers at Cornell

Granted Patent2015

US 62/141579

Provisional Patent2015

US9128168B2

B2B BUSINESS MODEL Acquiring Customers via Employee Wellness

ProgramsS.A.L.T. integrated to existing employee wellness

platform

S.A.L.T. applies employer payment & ships devices to employee

Employee enrolls in program on employer platform

Employee tracks daily salt intake, engage and incentivized on employer’s dashboard

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$3.4B Revenue Opportunity

11M patients x 2 tests per week x $3/test

TARGET MARKET11M

78MAmericans with hypertension

Under treatment, Younger than 60, Adherent to meds

PARTNERSHIPS

SODIUM ANALYTE LEVEL TEST

fon@saltcounts.com