16 things that Panhandlers can teach us about Content Marketing

16 things Panhandlers can teach us about promoting our

content

Brad Farris, Executive Editor EnMast.com

@blfarris blfarris@EnMast.com

With so many in need, how do you decide who to give to?

With so many links, how do you decide who to click on?

"Successful panhandling is a lot like successful advertising. It's reaching a jaded audience in a saturated market by finding a message that jumps out and grabs you."

~ Cathy Davies

Treat it like a job.

Go where the tra!c is.

Be useful.

Make a personal

connection.

Everyone loves a good story.

Be specific. Always have a clear call to action.

Be honest.

Humor works.

Humor works.

Be one of a kind.

Don’t be afraid of a little controversy.

Be adaptable. Do more of whatever works.

Adapt what’s working for others!

Good images help.

People in beaters give more than people in BMWs

When all else fails, make it

a contest.

Be an artist!

Brad FarrisEnMast.com@BLFarris773-282-7677