5 Ways to Integrate SlideShare Into Your Content Strategy

5 Ways to Integrate

SLIDESHARE Into Your Content

Strategy

What is SlideShare? Largest community for posting and sharing presentations.

Users can post public or private presentations in the form of a PDF, PPT, Keynote, Google Slides, and more.

Once uploaded, your presentation can be seen by a wider audience and is easily searchable by viewers.

What Should

You Post?

1. INDUSTRY REPORTS • Summarize key

information• Add visuals & graphs • SlideShare provides

transcript of slides below presentation for quick review

61% of global Internet users research products online. 

2. PRESENTATIONS • Allows your

presentations to be seen by a wider, relevant audience• Easily upload slides • Add to relevant

category (ex: business, marketing, finance) • Share to social

channels

The Benefits of Inbound Marketing

3. REPURPOSE CONTENT

Blogs White Papers

eBooks

4. VISUAL CONTENT

Quotes Videos Infographics

5. WEBINARS

• Choose a trending topic• Add audio narration• Easily allows slides

to be saved by participants • Share easily on

social channels

Why Implement SlideShare?

70 MillionProfessional Users

One of the top

100 Most viewed websites

5x more traffic from business owners

than other social media

Source: SlideShare

Increase Visibility • New posts go to the

homepage• Add to category page• Seen by wider audience• Over 70% of SlideShare

traffic comes from targeted search

Integrates With Other Platforms

• HubSpot• Google Hangouts• Oracle • Marketo

Gate Content • Increases leads• Capture contact

information for future content/nurturing

Utilize Analytics • Measure• Improve • See who is viewing

your presentation

Shareable • Posts easily to

social media • Can be embedded

in other channels (blogs, website, etc.)

Improves SEO • Creditable website

domain• Increases backlinks • Improves referrals

by adding links back to your site

RECOMMENDATIONSInclude

links back to

your website

Optimize for SEO

Make it eye

catching

Focus on the

1st slide

Add a CTA

Post relevant content

ENGAGE

If you liked our presentation, then follow us on social media and subscribe to our blog to stay up to date with the latest in inbound marketing.

LET’S CONNECT:

Twitter

Website

Blog

LinkedIn

Instagram

Slideshare