Artwork Adaptation is a serious business! Here's why. Tab Banking campaign of ICICI Bank

A brief background:• ICICI Bank were to launch a unique service called ‘Tab Banking’ where one could open a bank account from home with all formalities completed at your doorstep.• A TVC was shot by Ogilvy with Mr AmitabhBachchan

The challenge:• The ad showed Mr. Bachchan flying kites (to coincide with upcoming Sankrantifestival) while his account is being opened• ICICI Bank wished to roll out the campaign nationally well before Sankranti (14 Jan)• The time available for adaptation and execution of master design for the entire campaign, across all media, was critically short.

Enter Bridge360

Bridge360 seamlessly managed:• Press• Outdoor• Online (partial)• TV (partial)• other ad hoc promotional material

for a campaign that broke simultaneously in about 30 cities, in 8 languages across almost every medium possible.

And here’s a snapshot ofwhat we managed…

There were 2 Visuals

with translation in 7 Indian Languages apart from English

The campaign

It all started with an internal Emailer to all the employees apprising them

of the upcoming campaign…

Announcement Emailer to employees

Followed by a launch ad in press

Full page Jacket Ad in all editions of The Times of India…

Supported by digital media…

Web Banners on third party sites

Animated Ads on DQM displays across all ICICI Bank branches

Animated Push Back Ads on TV

However, the biggest challenge was rolling out the outdoor campaign...

Over 300 Hoardings of varied sizes

Outdoor Innovation & High Impact Hoardings

Complemented by Utilities and Kiosks at prominent locations

Gantries at Toll Booths and at High Traffic Locations

over 300 Bus Shelters

including over 100 JCDs & MUPIs

And the grand finale…

The publicity burst ended with a Skybus ad in TOI – all editions

This entire adaptation assignmentwas completed and delivered

in 9 days flat.Error-free, trouble-free and on-time!

Thank you for your time.

Do let us know of your upcoming campaignand we’ll be happy to help.

For more, visit www.bridge360.in