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EXECUTIVE SUMMARY Projections & Trends THE SOCHI 2014 WINTER OLYMPICS ARE JUST ROUND THE CORNER. IN PREPARATION FOR THE GLOBAL EVENT, WE HAVE PUT TOGETHER THIS SUMMARY ABOUT WHAT WE SHOULD EXPECT FROM SOCHI, WHO WILL BE WATCHING IT, GENERAL INTEREST IN THE WINTER GAMES, THE OLYMPIC SPONSORS, AND STORIES OF INTEREST.
During the London 2012 Olympics, the first truly digital Olympics, we saw that:
• Smartphone penetration really took off globally.
• Social networks enhanced our experience of the Games, either by following athletes or sharing our favourite moments.
• Interest in the Games increased amongst 16-34 year olds and there was a drop in global interest for those aged 55+. It may be that the digital content and social media were keeping the younger audiences more engaged with the Games.
As a result, we expect to see a continuation in these mobile and social trends as far as the Sochi 2014 Olympics are concerned – but we will just have to wait and see.
home
WE HOPE YOU ENJOY READING IT.
Sincerely,
VIRGINIA ALVAREZ
EMEA INSIGHT
DIRECTOR
VERA SIMPLICIO
EMEA INSIGHTS
MANAGER
CHELSEA HORNCASTLE
EMEA INSIGHTS
EXECUTIVE
& Insights Across 81 markets
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
home
7th - 23rd February 2nd time that Russia hosts the Olympic Games, the first being the 1980 Summer Games in Moscow
Source: OMD Insights across 81 Markets
836m = highest point above sea level
Sochi 2014 will be the most compact Winter Games in the
history of the Olympic Movement.
364
Facilities
have
been
built
are sport-related 13
The rest
These are divided into
two clusters coastal
and mountain.
The clusters will be within
48km of each other. For the
first time, all ice arenas will
be within walking distance
of one another.
The Olympic Park is the
central focus of the costal
cluster, which connects the
competition venues, parking
and other infrastructure
elements.
are
infrastructure &
accommodation
10 Athletic venues built
The torch was sent into space and underwater in the world's Largest Freshwater Lake Baikal.
17,400km by rail on a specially
provided train. 123 days
14,000 Torchbearers $7 million was the cost for 16,000 torches
65,000 km 12,900 Towns and cities
83 Regions
The torch travelled
will be awarded in Sochi.
(There were 86 in Vancouver).
98 medals
1st
2nd 3rd
Additional medals will be awarded in women’s ski jumping,
team figure skating, freestyle half-pipe
and slope-style, biathlon mixed relay
race and snowboarding parallel slalom.
$20 million worth of special
commemorative
Olympic 100-ruble
notes ($3.13)
700,00 Sochi 2014 bullion coins
have been issued and circulated
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
People voted nationwide for the 1. 4
million Mascots
home
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014 (N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
Who will be watching the games? KEY MOTIVATIONS FOR FOLLOWING THE GAMES
59%
8%
13%
43%
49%
44%
3%
4%
Support my national team
Support another national team
Support a specific athlete
Experience an international event
Keep up to date with a major event
For the love of winter sports
Will watch, but not by choice
Other
PLAN TO ATTEND AN EVENT IN RUSSIA
5% 11%
ARE INTERESTED IN THE FOLLOWING
WINTER SPORTS…
Responses based on 7+ from a 1-10 scale.
62%
60%
60%
57%
52%
52%
Figure skating
Men’s Ice Hockey
Biathlon
Cross-country skiing
Ski Jumping
Alpine Skiing
17%
18%
18% 18%
29%
16-24 years old
24-34 years old
35-44 years old
45-54 years old
55+ years old
Where people plan to use
their mobile devices (laptops,
tablets, and mobiles) to follow
Sochi 2014
Women are generally more
interested in following the
winter Olympics to ‘keep up to
date' with a major event’ and to
‘experience an international
event’. People are also
claiming to be more mobile
when following Sochi 2014,
with an increase of mobile
devices being used – mainly
amongst 16-44 year olds.
48%
52%
MA
LE
FE
MA
LE
75%
54%
56% 37% will use mobiles
25% will use mobiles
37% will use laptops
INTEREST IN THE SOCHI 2014 WINTER GAMES`
61%
89%
58%
75% 77%
94% at home
69% will use news
websites
37%
28% 15%
56%
39% Will watch a screening at a bar/pub/restaurant
61% will use sport
websites
HOW THEY WILL FOLLOW SOCHI 2014…
9%
TV is still the main channel when it comes to
following the winter Olympics in the media –
although TV and internet browsing seem to be
taking place at the same time with 30% of
respondents, mainly 16-54 year olds, planning
on using their laptops when watching TV.
WHO THEY WILL BE WATCHING THE OLYMPICS WITH…
74% Watch with family 40%
Watch alone
30% plan to use their laptops
when watching TV:
41% will read news
32% will interact
with online Olympic content
23% plan to use their mobiles
when watching TV:
44% will chat with their friends
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
home
What’s happening?
Jamaica’s Bobsled team Crowd funding, dodge, Reddit and virtual
currency have all helped to raise enough funds
($93,000)for the two man bobsled team to
compete in Sochi 2014.
Diaspora Olympians come into the
cold for Ireland at Sochi All five athletes competing for Ireland are from
Canada and the USA and they keep up Ireland’s
record of being represented at all but one
Olympics since 1992.
Germany’s Olympic Uniform Seen
as ‘Pro-Gay’ The colourful uniforms have provoked a
reaction in Germany because many people
see it as a silent form of protest against
Russia’s anti-gay laws.
Lolo Jones in the winter Games Jones is a summer Olympic hurdler who has
been chosen for the U.S. bobsled team. Jones
has a huge Twitter following and is expected to
bring some star power to the Olympic games.
Hubertus von Hohenlohe He has been dubbed the ‘most interesting
Olympian’. He is the second oldest person ever
to compete in the Winter Games. He was born in
Mexico City, is German and is a prince
competing for Mexico in Sochi 2014.
Australia names the biggest ever
Winter Olympic Games Team. Gold medallists Lydia Lassila, Torah Bright and
Dale Begg-Smith head Australia's largest ever
squad of 56 in Sochi 2014.
Source: OMD Insights across 81 Markets
There will 2500+ athletes competing in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes
NEXT SECTION
home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
home
There will 2500+ athletes competing in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes
CANADA
NEXT
51,458
47,699
BACK
home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
home
There will 2500+ athletes competing in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes
BACK
USA
659
NEXT
7,558
home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
There will 2500+ athletes competing in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes
BACK
SWEDEN
130,916
NEXT
309,340
home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
There will 2500+ athletes competing in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes
BACK
AUSTRALIA
38,658
NEXT
122,303
home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
There will 2500+ athletes competing in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes
BACK
UK
NEXT
2,572
home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
There will 2500+ athletes competing in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes
BACK
RUSSIA
80,880
NEXT
129,000
home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
Spontaneous recall – 4%
Prompted recall – 39%
Change in perception – 47%
Fit with Olympics – 75%
Spontaneous recall – 1%
Prompted recall – 7%
Spontaneous recall – 0%
Prompted recall – 2%
Spontaneous recall – 7%
Prompted recall – 41%
Change in perception – 39%
Fit with Olympics – 53%
Spontaneous recall – 1%
Prompted recall – 9%
Spontaneous recall – 19%
Prompted recall – 54%
Change in perception – 41%
Fit with Olympics – 62%
Spontaneous recall – 0%
Prompted recall – 2%
Spontaneous recall – 2%
Prompted recall – 16%
Change in perception – 49%
Fit with Olympics – 70%
Spontaneous recall – 2%
Prompted recall – 15%
Change in perception – 51%
Fit with Olympics – 63%
Spontaneous recall – 4%
Prompted recall – 27%
Change in perception – 52%
Fit with Olympics – 67%
NEXT SECTION
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
Spontaneous recall – 19%
Prompted recall – 54%
Change in perception – 41%
Fit with Olympics – 62%
BACK NEXT
Coca Cola
In October, Coca Cola launched the
Sochi 2014 Olympic Torch Relay,
which will conclude in February. This
year marks a new journey for the
Olympic torch; not only did it go to
the moon as it did in 1996 aboard the
U.S space shuttle Atlantis, but in 2014
the Olympic torch went on its first
spacewalk. The torch also travelled
1km being pulled by 'reindeer', went
to the north pole, and dived into the
deepest freshwater lake.
Coca-Cola is accompanying the Olympic
flame on all sections of the Sochi 2014
route, a route that 90% of Russians will
be just one hour away from throughout
the journey. Brand ambassadors are
greet spectators from a specially
illuminated Coca-Cola "Vlivaisya" truck
and hand out special cheering sticks,
limited-edition Coca-Cola bottles, flags
and more.
Image gallery: https://cms.coca-
colacompany.com/olympic-torch-relay-in-
space
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
63%
35%
31%
34%
26%
26%
14%
Advertising on TV
Internet advertising
Poster advertising
Advertising around the pitch
(e.g. perimeter advertising)
Competition to win prizes related
to the 2014 Winter Olympics
Merchandising (branded products seen
instore or goodies distributed on the street)
I don't recall any sponsorship activity
for that brand
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
Spontaneous recall – 4%
Prompted recall – 27%
Change in perception – 52%
Fit with Olympics – 67%
BACK NEXT
Samsung
Samsung has also unveiled its
official application for the Sochi
Winter Olympics, which begins next
month. The app lets users browse
Olympic content by sport, country,
and athletes, with easy links to
schedules. It also offers information
on the event venues in Russia,
checks out videos and photo
galleries — and even sees which
events are wheelchair accessible.
In October 2013, Samsung announced
the Galaxy Note 3 as the official
phone for the Winter Olympics in
Sochi. With the Games drawing near,
the company has also unveiled a
dedicated Olympics edition of the
phone.
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
50%
34%
20%
29%
24%
15%
24%
Advertising on TV
Internet advertising
Poster advertising
Advertising around the pitch
(e.g. perimeter advertising)
Competition to win prizes related
to the 2014 Winter Olympics
Merchandising (branded products seen
instore or goodies distributed on the street)
I don't recall any sponsorship
activity for that brand
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
Spontaneous recall – 7%
Prompted recall – 41%
Change in perception – 39%
Fit with Olympics – 53%
NEXT BACK
McDonald’s
McDonald's, Cheers to Sochi, which
will mark its 10th consecutive year as
the Olympics' official restaurant at the
Winter Olympics, has launched a
social campaign, labelled
#CheersToSochi, encouraging fans
worldwide to send personalized
greetings to their favourite athletes
and teams.
Where: Fans can visit
www.cheerstosochi.com or tweet using
the hashtag #CheersToSochi to send
messages of good luck and inspiration
directly to their favourite athletes and
teams.
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
57%
22%
19%
16%
15%
14%
17%
Advertising on TV
Internet advertising
Poster advertising
Advertising around the pitch
(e.g. perimeter advertising)
Competition to win prizes related
to the 2014 Winter Olympics
Merchandising (branded products seen
instore or goodies distributed on the street)
I don't recall any sponsorship activity
for that brand
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
Spontaneous recall – 2%
Prompted recall – 15%
Change in perception – 51%
Fit with Olympics – 63%
NEXT BACK
P&G
P&G are also supplementing the
‘Thank You Mom’ campaign with
short videos, ‘raising an Olympian’,
about the Olympians’ lives and the
impact their mums and families
have had on getting them to where
they are now. P&G’s raising an
Olympian campaign features
Olympic athletes and their
extraordinary moms. Popular
videos are of Lindsey Vonn
(1,800,000 views) Evan Lysacek
(1,300,000) and Mikaela Shiffrin
(1,100,000)
P&G’s ‘Thank You Mom’ Campaign continues for
the Sochi Winter Games with ‘Pick them back up’,
focusing on moms picking their kids up from all
their falls along their journey to the Olympics. The
latest video aired nationwide during the Golden
Globe Awards is on P&G's YouTube channel,
where it has been viewed over 12 million times. It
will also be aired in a short form as TV
commercials when the Olympics are broadcast in
20 countries around the world starting on Feb. 7.
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
54%
22%
20%
20%
15%
18%
21%
Advertising on TV
Internet advertising
Poster advertising
Advertising around the pitch
(e.g. perimeter advertising)
Competition to win prizes related
to the 2014 Winter Olympics
Merchandising (branded products seen
instore or goodies distributed on the street)
I don't recall any sponsorship
activity for that brand
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
Spontaneous recall – 4%
Prompted recall – 39%
Change in perception – 47%
Fit with Olympics – 75%
BACK NEXT
Visa
In addition, Visa and the Olympic
committee have teamed up to create
unusual ticket printing machines in the
Vistavochnaya metro station in
Moscow. People could exchange 30
squats for a ticket to the Olympics.
This campaign was supported by Visa
and the Olympic committee.
For Sochi 2014, Visa is using the
tagline #everywhere. Twitter has
been Visa’s top social media
agent for their Olympic campaign.
Within the last month leading up
to the start of the games followers
have increased by 8,000.
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
49%
35%
17%
21%
14%
21%
22%
Poster advertising
Advertising on TV
Internet advertising
Advertising around the pitch
(e.g. perimeter advertising)
Competition to win prizes related
to the 2014 Winter Olympics
Merchandising (branded products seen
instore or goodies distributed on the street)
I don't recall any sponsorship
activity for that brand
Watch a video:
http://youtu.be/
ojo9M1cPSPI
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
Spontaneous recall – 2%
Prompted recall – 16%
Change in perception – 49%
Fit with Olympics – 70%
NEXT BACK
Panasonic
Panasonic will provide the Sochi 2014 Olympic Winter Games
with audio and visual equipment, as well as high-quality home
appliances.
In addition, Panasonic has short YouTube videos on their
YouTube channel – including ‘feel the passion’ where athletes
wear the Panasonic Wearable Sports Camera HX-A100 as
they participate in their sports.
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
47%
35%
23%
34%
24%
19%
22%
Advertising on TV
Internet advertising
Poster advertising
Advertising around the pitch
(e.g. perimeter advertising)
Competition to win prizes related
to the 2014 Winter Olympics
Merchandising (branded products seen
instore or goodies distributed on the street)
I don't recall any sponsorship
activity for that brand
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
Other Sochi 2014 activations
Source: OMD Insights across 81 Markets
Non official sponsors
Subway is currently running a campaign with
deals for the month of January, featuring
Olympic athletes and imagery. One spot has
Michael Phelps, another has Apollo Ohno.
The BBC is preparing to stream more than 650
hours of coverage from this year's Winter
Olympics for free - the first major test for the
British media company's new digital products
catered to live events.
NBC Olympics and the networks for
NBCUniversal have begun to increase Sochi
Olympic programming to coincide with the 100-
day countdown to the Winter Games on October
29th, 2013. Leading up to the Games, an
Olympics promotion will be featured in 14
different out-of-home networks across 18
different outlets, increasing viewer reach by 50%
in comparison with the out-of-market delivery for
the 2012 London Summer Games.
“Brainstorm”, a famous Latvian music group,
was called upon by the Olympic organizers to
perform during the Olympic games in Sochi
because of their increasing popularity.
Brainstorm has released albums in Latvian and
Russian and will be releasing an English version
as well.
Nike, a non official Olympic sponsor, is
making a push to connect itself with the
Sochi Winter Games through its ‘Play
Russian’ advert encouraging young
athletes to see winter as their
playground. The advert features
Russian Olympic athletes, Alexander
Ovechkin (Hockey) and Adelina
Sotnikov (Figure skater).
Under Armour, non official Olympic sponsor,
has also attempted to use the Winter Olympics
to gain brand awareness. Under Armour kicked
off an ‘I will’ campaign inspired by and
featuring American skier, Lindsey Vonn.
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
MORE STORIES
Do you have these Apps? – Olympic Apps
Source: OMD Insights across 81 Markets
Game with bonus system, users can win tickets to the Olympics. Available on VK in Russia, the app’s actions are now complete. Managed to reach 14,801 installations. Samsung.
Your ticket to Sochi
Information about the sponsorship of the Olympics. Available on VK in Russia with 23,355 installations. Visa.
Olympic Team Sponsorship –
A relay game where users need to find a number of objects, there is a bonus system rewarding users with prizes every month. 23,735 app installations on VK in Russia. Crafted by Winter Games Sochi 2014.
Olympic Torch Relay Through
Time
Information service provider, real time connected to the Olympic games for consumers looking for the ultimate Olympic Games experience, and for the Olympic Family to support Games-time operations. 4.2 rating, 10,000-50,000 installations. Android. Samsung.
WOW (Wireless Olympics
Work)
Stimulator, users need to help Olympics organizations to create and run the village. Russian app with 1,046,047 installations. Crafted by Winter Games Sochi 2014.
Sochi 2014. Olympics
Resort
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
MORE STORIES
What’s happening?
Source: OMD Insights across 81 Markets
Worth sharing, liking and commenting on – stories of interest
Countries reporting, sharing, liking and/or
commenting about Sochi 2014 Olympics
Cycling to the Winter Olympics On January 4th, three cyclists from Zagreb
started their bicycle journey from Zagreb
to Sochi , 2988 kilometres long, to arrive
for the start of the 2014 Winter Olympics.
What’s wrong with this toilet? A photo of two toilets in one bathroom stall
at the Olympic Biathlon Centre in Sochi
has raised some discussion around the
web.
Support your team at Sochi Russia leads support at 915 followed by
Latvia at 322, Lithuania at 257, Canada at
255 and South Korea at 218.
So what will athletes be wearing in
Sochi’s must-see moments ? Norway team will be sporting crazy, funky
uniforms, as seen on the left. The US has
had their uniforms designed by Ralph Lauren
and Latvia’s, for the first time ever, will not
represent the official flag colours.
Olympians cuddle with puppies Team USA Olympians tapped into their
soft sides by cozying up to a pair of Husky
puppies named Sochi.
Hockey team announcements. Countries have been announcing their
Olympic hockey teams, giving countries
like Canada, Latvia, US, Russia, Slovakia,
Hungary and many more reasons to share
and discuss online.
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
CONTACT
VERA.SIMPLICIO@OMD.COM
CHELSEA.HORNCASTLE@OMD.COM
VIRGINIA.ALVAREZ@OMD.COM
EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE
WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS
STORIES OF INTEREST home
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