Re[2]: Собеседование в OMD ОМ Group / Resolution

• Ловите:

Задачи следующие:• Нужно подготовить презентацию с анализом сообществ клиента бренда Syoss в социальных сетях – на английском

Ссылкиhttp://vk.com/syoss.stylisthttps://www.facebook.com/syoss.stylist

в презентации нужно оценить:активность в сообществеконтент сообществавыкладку контента в сообществе и уровень модерацииоценить что лучше работает на аудиторию, что хуже

Это не исчерпывающий список можно предлагать и свои критерии оценки.Все выводы должны быть проиллюстрированы конкретными примерами скриншотами из сообщества.

Также помимо выводов нужно дать конкретные рекомендации по дальнейшему развитию данных сообществ и предложить идеи как интегрировать сообщества с каналом бренда на youtube http://www.youtube.com/user/SyossRussia, повысив тем самым кол – во подписчиков канала.

.

Analysis of community

Vk and Facebook

ActivityAction (like, Repost, answers)It is in open access

• 100-160 answers, (top – 243) in quizzes, polls – it’s about 0.2% conversion

• 10 – 30 likes to everyday posts, but in each one… ~ 0,04…

• it says that we need to work on the quality of content and look for common themes to use it in what we sell

View (statictics..)I need smt like this

ContentCompareQuizzes are more interesting for audiencethan posts, but posts have important information about new product.

IdeasI think if integrate quiz in presentation we will get effective feedback and reaction.

For example “How often you use our new blond?” or “ How many days you usually use a shampoo(new model) before in ends ? ”

But responses should cover all of audience.

ResultIn result we will have answers, and of course members will be in information of new models.

Dialog

More Questions (rhetorical may be) in content. For increase number of answers. Question should be about the production. It will create a dialog and involvement members.

DifferencePhoto of members, before and after use a Syoss product.

“ What ‘s the point in buying Syoss? Share your photo with succesfull result or may be not…? “

Social

Social moments from live are nearer to people (43).

But simple advice not as interesting (12).

So that I want to integrate two in one.

For example : “Help other girls to look better, share the real difference between oblique forelock and straight… Have you got that experience? “

facebook

while I do this presentation “SyossStylist” have been closed, so I take

main “Syoss” group

Audience

In facebook we can’t create full polls with vote.

It allows only comments. But on FB I think we have older audience, so … be able to express and wrote an opinion. (not only click vote like on VK)

As a result we have actions with product.

Likes

For likes and involvement.

For example here “ Like if you agree that she looks like Selena Gomez.”

Content and activity

Content and posts are similar with VK.

About Activity of views very interesting story)

With likes and comments to posts the situation is the same as at VK. (basically 10-30 likes, but sometimes it comes to 44 or 101likes, this is “gold” posts )

So I think here we can use the same strategy and solution s so as VK, but considering the difference between audience.

Integration with Youtube

• “Find your problem with hair and remove it with George on (link youtube)”

• also we can put more succesfullscreenshots from video in communities with tags

• publish links on most viewed video like hit-parade

THANKS.