Growth Hacking or Creative Marketing for Startups

Incubator & Accelerator

GROWTH HACKING orCREATIVE MARKETING FOR STARTUPSMarch 2016

Agenda• Clarification of „Growth Hacking“

• Components of “Growth Hacking”

• Steps of Growth Hacking

• How to become a Growth Hacker!?!

• Questions to ask!?!

• Integration in Marketing

• Practical advices

ClarificationGrowth Hacking is a Marketing-Technique, developed by Startups to grow their customer base and create brand recognition by:- creativity, - analytic thinking and - usage of alternative channels

The single goal is: GROWTH!!!

Components• Redefining Product / Service-> product features can be responsible for growth!

• Redefining Distribution-> understand the movement of the people!

First Growth Hack

ps. I love you.

Second Growth Hack

Affiliates

Steps of Growth HackingI Define actionable goals -> the magic number effect

II Implement analytics to track your goals-> track in detail not in cohorts

III Leverage existing strengths-> be sure what you are good at

Steps of Growth HackingIV Execute the experiment-> write down your hypothesis and track

V Optimize the experiment-> have a control group and do A/B testing

VI Repeat and repeat and repeat and repeat…-> try the next one there because is always much more worth to try

Third Growth Hack?

How to become a Growth Hacker!?!Be strong in analytics!

Define and look at events & key metrics

• to shift focus to growth• to make success repeatable• to predict the future

How to become a Growth Hacker!?!Be creative!

You need to find find ways never trapped before

• think outside the box• combine strange attitudes• look at different branches

Fourth Growth Hack

@Graigslist I Thinking outside the box

II Growth Hack was part of product

III Selecting perfect aggregator

IV Taking risks with no guarantee

V Taking temporary advantage (not for ever)

Questions to ask!?!• What if I make my product invite only?

• What if I would deactivate my users by inactivity of a week or month?

• What if they could pick their price?

• What if we we ask users at every time at customer support and we give free usage when the like / dislike the product?

Fifth Growth Hack

@ebayI Defining main feature of product

II Selecting perfect fit (even on long term)

III Scaling right method

IV Targeting right aiming group

V Taking temporary advantage (not for ever)

Integration in Marketing• The „Growth Hacker“ is not better or worse than a

Marketing expert. He just targets a different goal!

• Growth Hacking is often used before traditional Marketing channels

• Growth Hacking should deliver a quick „Proof-of-Concept“ or „Need-for-Product“

Practical advices I• Blogging or guest blogging• Podcasting or guest podcasting• Ebooks, guides & whitepapers• Infographics• Webinars• Conference presentations• SEO• Social Media• Contests• App marketplaces• Deal sites• LOPA (leverage other people’s audience)

Practical advices II• Promo swap• Affiliates• Network invitations• Social sharing• API integrations• Backlinks• Incentives• Organic

Thank you!Thanks for your attention. If you need more information we are more than happy to help…

360 Online Performance GroupMeisenburgstr. 3945133 Essen

Web. www.360opg.deFax. 0201 / 879 193 80

Oliver Weimann

Mail. weimann@360opg.deFon. 0201 / 879 193 90

Twitter @oweimann