Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter &...

Who are we?

Founded in 1999

Award winning ESP

Specialists in eCommerce, retail & travel

300+ clients, 1000 users

Email marketing experts!

Awards & Innovations Some of the awards we have won for our great work!

Who we work with Just a handful of our great clients

1. Creating multi-device content 2. Ecommerce basket abandonment

About Pearson

From pre-school to high school, early learning to professional certification, our curriculum materials, multimedia learning tools and testing programmes help to educate millions of people worldwide

The UK Schools and Colleges site

The UK Schools and Colleges site

Creating multi-device content

Creating multi-device content

29% of our customers read

email on a mobile device

Creating multi-device content

Quick and easy to use templates that anybody can pick up and use with

no training

Creating multi-device content

Double click and edit

Creating multi-device content

Test centre

Creating multi-device content

Cross-client testing using

litmus

Creating multi-device content

Can see quickly where to focus our

efforts

Creating multi-device content

Content is then put through a final QA check before we hit send...

Ecommerce basket abandonment

Ecommerce basket abandonment

23% of customers abandon their basket during the

checkout process

68% average online shopping

abandonment rate (based on 27 different studies)

Ecommerce basket abandonment

Currently a hot topic on

linkedin and econsultancy

Ecommerce basket abandonment

A few settings to avoid stepping into

the spammer territory...

Ecommerce basket abandonment

14% of our customers complete

their transaction after returning through the

email

3.5% of our customers complete their transaction through

another channel after receiving the email

Ecommerce basket abandonment

Now - testing and optimisation!

Thank you! Any questions?