The Ins and Outs of Social Media

The In’s and Out’s of Social Media

Business Pros Webinar

Things to be aware of…

•There are many channels!• Focus on the most powerful and most

appropriate• Facebook: Informal• Linked-In: Formal

• The rabbit hole goes VERY deep!• Focus on first steps• Don’t worry about the more advanced stuff until

you master the simple!

What can YOU do?

• Explore• Go to www.facebook.com and set up a business

page• Explore the setup of the site

•Develop your profile• Enter basic information• Link back to your site• Make your first post

The Post: Basics

•Your posts are viewed in two ways• People visiting your profile• Friends’ news feeds

•Your security settings• You can decide who sees what• You can decide who friends you

The Post: More Advanced

• Types of posts• Text• Link• Photo/Video

• Timing of Posts• Depends on your audience

• Highest read rates are during peak hours• Morning• Lunchtime• Evening

• Extra Credit• Read Kissmetrics: Science of Social Timing

Delegation

•To people…• Tech-savvy employees• Rally the troops for content

•To technology…• Buffer•Hootsuite

Once you’re set up, this is what it should look like…

• 2-3 posts per day• Variety of content

• Educational• Office Updates• Photos/Videos• Shared Links

• Calls to action• Upcoming events• Registrations• Special offers (adv.)

Questions?

• Email us at bizpros@synduit.com!