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Want to get your feet wet with marketing? Start with this. We've got you covered.
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The In’s and Out’s of Social Media
Business Pros Webinar
Things to be aware of…
•There are many channels!• Focus on the most powerful and most
appropriate• Facebook: Informal• Linked-In: Formal
• The rabbit hole goes VERY deep!• Focus on first steps• Don’t worry about the more advanced stuff until
you master the simple!
What can YOU do?
• Explore• Go to www.facebook.com and set up a business
page• Explore the setup of the site
•Develop your profile• Enter basic information• Link back to your site• Make your first post
The Post: Basics
•Your posts are viewed in two ways• People visiting your profile• Friends’ news feeds
•Your security settings• You can decide who sees what• You can decide who friends you
The Post: More Advanced
• Types of posts• Text• Link• Photo/Video
• Timing of Posts• Depends on your audience
• Highest read rates are during peak hours• Morning• Lunchtime• Evening
• Extra Credit• Read Kissmetrics: Science of Social Timing
Delegation
•To people…• Tech-savvy employees• Rally the troops for content
•To technology…• Buffer•Hootsuite
Once you’re set up, this is what it should look like…
• 2-3 posts per day• Variety of content
• Educational• Office Updates• Photos/Videos• Shared Links
• Calls to action• Upcoming events• Registrations• Special offers (adv.)
