Toyota Case Study- Kotler

PRODUCT DIFFERENTIATION

•Customization

•Reliability

• Features

PRODUCT MIX

A CAR BRAND FOR EVERYONE

PRODUCT MIX cont.Maintaining the attractive mix between Value, Price and

Benefit.

From Inexpensive to Luxury, Toyota has Innovative and reliable products for each and everybody out there

ADVERTISING• Toyota’s advertising campaign varies with countries to make

strong bond with their customers. US- Let's Go Places India- Quality Revolution Japan- Fun to Drive, Again.• Different Marketing for different models• Attractive Product Placements

• Superior Quality and Reliability• Modernization and Innovation• Line Filling• Production techniques and mass customization

• Its in complement with their remarkable production techniques• Toyota’s target has been always high market share

and market growth• Sales and Profit reasons

Sometimes, they have over-filled their production line, leading to faulty products and large recalls

Their cars suffered from various technical glitches and it affected many of its brands

RECAP

•History• Toyota’s Brand image and positioning • Its product differentiation•Product Mix•Advertising •Production Technique•Questions 1 and 2 from mini case

DISCLAIMER

Created by Rohan Singh, IIT Bombay, during a Marketing internship under Professor Sameer Mathur, IIM Lucknow