Newspaper Deck Social Media

Mobile Content Discovery for Weeklies

When your customers are on the move, I am the fastest way to discover what to do next…

You can think of me as the real time version of the paper and the website, answering

questions 24x7.

Tweet “Now” to @Westword for things to do now

I am going to hop through the presentation and illustrate key touch points, like the one below that says “Tweet “Now” to” @Westword

User Interaction

Westword

Westword

Westword

Westword

Westword

Local Bunny automatically respond on your behalf

Users can ask questions 24 x7

Kelly Tweets @Westword Now

Westword Responds: • Nuggets vs. Lakers, Pepsi Center 8:00pm seats

available and starting at $25.50 - click to get tickets http://bit.ly/23edr5

• Fillmore Modest Mouse with swayback 8:00pm (16+) tickets $27.50 click to get tickets http://bit.ly/23ed4e

• Meadowlark Snake Rattle Rattle Snake august 7, 8:00pm. Price $5 at the door

• Cirque Du Soleil Presents Kooza opens August 20. get your tickets here http://bit.ly/234e5t

• ALSO TRY tweeting Cafe, Events, Sports or Deals to @Westword

ads

3 New Revenue Streams

• Paid Placement– Clients purchase premium placement

• Ads– Clients purchase keywords

• Direct– Clients pay to be queriable directly

Additional ExamplesFind the Bunny, to see the additional ways Local Bunny can help Westword monetize it’s content and engage it’s readers.

Tweet “restaurants” to @Westword for where to eat now

Tweet “events” to @Westword for what to do now

Tweet “win tickets” to @westword to win tickets

Tweet “schedule” to @folksfestival for the lineups

Tweet “events” to @westword for show times on demand

Tweet “Diana Krall” to @Westword for details and places to go after the show

Tweet win to @westword to win tickets

Tweet “yogamusic” to

@westword for the activities