Linkedin INformed event for recruitment agencies - Belgium 14 october 2014

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Talent Solutions

Informed Event Brussels – October 2014

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Cuong NguyenCustomer Success Consultant

LinkedIn

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� LinkedIn & staffing consultants

� Your business card on LinkedIn

� Daily RPC workflow

� Workflow functionalities

� Learning Center

� Q&A

AGENDA

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LINKEDIN NETWORK

Members Worldwide

>2 newMembers Per Second

186M+Monthly Unique Visitors

313M+

BELGIUM: 2.3M MEMBERS. 51% PENETRATION RATE

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Build

your brand

Get

news

Make

connections

Conduct

research

Stay

connected

Post

jobs

Source

candidates

Send

InMail

Join

Groups

Manage candidate

profiles

Collaborate with

your team

Organize

profiles

Endorse

people

LINKEDIN.COM VS RPS

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HOW DO CONSULTANTS USE LINKEDIN

� Branding & Exposure

� Your digital & up-to-date you

� Joining groups & connect with professionals

� Keep connected and conversation going

� Search & Approach candidates (Recruitment)

� Attract candidates (Jobs)

� Monitor behavior key candidates (Update Me)

� Looking for confirmation

� Close eye on competition

� Follow leaders & key influencers

� Understanding your target group & market (Groups)

Identity

Networking

Knowledge

Recruit

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LINKEDIN.COM - GROUPS

� IndustryGet referrals, job offers, post job openings, discuss trends, etc.

� Industries Where My Target Clients Aremeet people you could do business with, answer their questions and display expertise in their industry for future opportunities when they

may need you.

� GeographyMix of different types of professionals, in a specific area, is a small

sample of Linkedin members you can get to know.

� ProfessionMeet your potential candidates and get in touch with CxO’s, buyers,

vendors, etc for possible business partnerships or career advancement.

� Topic/InterestGet in touch with like minded people. Not always business related.

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LINKEDIN RECRUITER: IN 40 MINUTEN

� Your daily efforts on Linkedin Recruiter

• Check Notifications and Search Alerts (10 min)• Respond Inmails (10 min)

• Send new Inmails (10 min)

• Participate in Groups (10 min)

� Your set-up

• Profile up-to-date• Search alerts on

• Inmail Templates ready• Projects

• Joined groups

YOUR BUSINESS CARD ON LINKEDIN

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YOUR PROFESSIONAL PROFILE

Experience

Summary

Name

HeadlinePhoto

Rich Media

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SKILLS & RECOMMENDATIONS

� Enriches your profile

� Opinion of others

� More complete profile

� Tells the story

� Manage it!

DAILY RPS WORKFLOW

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DAILY RPS WORKFLOW

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Post

Collaborate Contact

Organize

Find

FIND

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Conceptual Search

Implicit Search

Natural Language Search

Keyword and Title

Indirect Search

Searching using alternate keywords

and job titles

Identify candidates based on what isn’t

explicitly mentioned in profiles

Expand search using action verbs that are

related to the skills that you are looking for

Search using common keywords and titles

Leveraging initial search results to make

connections to additional results and leads

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5 LEVELS OF TALENT MINING

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Daily RPS Workflow

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� Search across the

LinkedIn network

� Full profile views up

to 3rd-degree and

Groups

� 20 unlocks per month

� AND, OR, NOT, “”, ()

� 50 search alerts

Post Organize

ContactCollaborate

Find

SOURCING TOOLS

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BOOLEAN MODIFIERS

AND

OR

NOT

“ ”

( )

financial AND analysis

“financial analysis” OR accounting

NOT recruiter

“financial analyst”

“financial analyst” AND (oracle OR SAP)

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CONSTRUCT A BOOLEAN STRING (Suggestion)

• (Lean OR “Continuous Improvement” OR “Process “ OR CI)

Titles

• (manager OR manage OR managed OR leading OR lead OR Supervisor OR supervise OR sensei)

Level

• (budget OR bugetting OR bugetted OR improvement OR improve OR waste OR audit)

Key words

• (“Black belt” OR 6Sigma OR “six sigma” OR Toyota OR TMS OR Kaizen OR LAT OR “Lean assessment”)

Skills

AND

AND

AND

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REFINEMENT FILTERS

INMAILS

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Passive members tend to do the following on LinkedIn.com

� Catch up on news via Pulse

� Connect with colleagues

� Engage in groups

WHO ARE YOUR MESSAGES GOING TO?

Of LinkedIn network is passive, or not actively seeking employment.

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Situation:

1. Unknown if the candidate is passive or active

2. Unknown if the candidate is interested in this type/level job

3. Unknown if the candidate is well connected with recruiters

Goal:

1. Start a relationship

2. Trigger interest candidate

3. Candidate’s response

4. Recruiter-of-choice

CONNECTING ETTIQUETTES

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Do:

� Know your audience

� Start a conversation

� Personalize message

� It’s all about impact/growth

� Leverage commonalities/shared connections

� Call to action

� Short but sweet

Don’t:

� Make it feel like a template

� Focus on the job

� Include the job title in the subject line

� Ask for a CV or referrences off the bat

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CANDIDATE NOT INTERESTED

TALENT PIPELINE

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“A Talent Pool or Talent Network is a database of potential candidates who have shown interest to work

in your organisation now or in the future”

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ENGAGEMENT

JOBS

INMAILS

TALENT POOL DRIVERS IN RPS

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TALENT PIPELINE TOOLS

Project

Tags

Source

Uniformity and

consistency

See them as labels you

may add that will be

made searchableKeep track of the

candidates’ source

This shows where your

candidates are in the

procesStatus

Notes

Enrich profiles

with up-to-date

information

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COFFEE BREAK – 10 MIN

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JOBS

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100%more likely to want to make

an impact

WHAT INTERESTS PASSIVE TALENT?

56% More likely to want a

corporate culture that fits their personality

33%More likely to want

challenging work

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� Job Title*

� Postal Code

� Industry

� Job Function*

� Job Description

UTILIZE THE ALGORITME

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1. Divide your responsibilities and requirements

2. Use your network to make it viral.

3. Research how your competitors do their job postings

4. Ask recent hires which search terms they’ve used

5. Screen CV’s to look for target words

6. Ask your client for similar job titles

TIPS

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WHAT IS THE BEST TIME TO POST JOBS?

January

Monday

11am – 4pm

In Product DemonstrationWIFI Code: OCT14

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REVIEW

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Daily RPS Workflow

Post

Collaborate Contact

Organize

Find

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Online Classes

Videos

Instructor Led Webinars

Curriculum

Material – Tip Sheets

Webinars Q4

Datum Tijd

Success met LinkedInRecruiter

1e Woensdag van de maand

15:00

Werf talent met effectieve Inmailberichten

2e Woensdag van de maand

14:00

Verdiep je zoekopdrachten

3e Woensdag van de maand

14:00

Uw Talent Pipeline opbouwen en beheren

4e Woensdag van de maand

14:00

LEARNING CENTER | ONE-STOP SHOP

lcshelp@linkedin.com (English) // cshelp-fr@cs.linkedin.com (French)

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LEARNING PROCESS

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FOR THE HANDS-ON PEOPLE

1. Double check your profile2. Join relevant groups for branding, markt knowledge, connect people

3. Run through your current job positings

4. Make a killer Inmail template for each target group5. Visit Learning Center and follow the trainings / sign up for webinars

BONUS MATERIAL

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SAVE SEARCHES – BIG TIME SAVER

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WHERE TO MANAGE YOUR SAVED SEARCHES

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SAVE YOUR INMAIL TEMPLATESend Inmail and save template

Use commonalities

Choose a template

Choose topic

SAVE

Example of blanks

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INMAIL TEMPLATE – EXAMPLE 1Create blanks in a template to personalize it

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INMAIL TEMPLATE – EXAMPLE 2Create blanks in a template to personalize it

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