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PowerPoint from my PCMA joint chapter meeting in Los Angeles today. Topic: 'Your Online Brand: The New Answer to 'Why Do You Matter?'
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Your Online Brand: The New Answer to “Why Do You Matter?”
Presented by:Valarie Sparks
@SparksSocial on Twitter
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Blending of Social Media for Personal and Business
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Definition of a Personal Online Brand?
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How to Measure Your Online Brand
TO DO: Google Search Your Name- LinkedIn Public Profile- Twitter Profile and All Tweets- Facebook Public Profile- Pinterest Pins- Google+ Profile
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#1 Who’s Viewing Your LinkedIn Profile
3 Ways to Measure Your Online Brand Brand
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# 2 Increase in Quality LinkedIn Invitation Requests# 3 Increase in Quality Twitter Followers# 4 Are clients requesting to be your Friend on Facebook?
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Your Online Image Impacts YourOrganization’s Brand
• Ranting about Employment Satisfaction
• Discussing other employees • Sharing proprietary information• Discussing Salary / Bonus• Discussing Race, Religion, Gender,
Politics
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Online First Impression
• Are you 2nd degree connected to me on LinkedIn?
• Grammatical Errors / Misspellings in LinkedIn Profile/Twitter Bio
• Are you easily found on Facebook and Twitter?
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1st Impression
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Poor 1st Impression
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Facebook First ImpressionChecklist
#1 Review Your Public Profile
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#2 Review Your Own Timeline
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#3 Liking Facebook Company Pages is Public and visible on the news feed of all of your friends
- Have you “liked” any inappropriate/Facebook pages?
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Narcissism
Excessive or erotic interest in oneself and one's physical appearance.
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Your Authentic Social Media Voice
• Be Genuine, Non-Promotional• It’s not about you• Humor• Images• Facebook is a break from
responsibilities• Facebook is not meant to be a diary• #Hashtag Craze
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Purpose: Promote Others, Share Relevant Information, Share Important Personal Topics of Interest to You
• Strengthen Your Online Brand During Conferences (Official Conference Hashtags) #imex14
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• As yourself “Would this tweet of interest to my followers?” Is this what they signed up for?
• Those you are following are a direct reflection of you and your organization
• Protected Tweets?
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Sample Twitter Bio
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• Sending invitation requests to complete strangers (i.e. prospecting)
• Personalize all invitation requests• Status updates no more than once a
week is sufficient
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Twitter lingo doesn’t translate onto LinkedIn Exist on LinkedIn
Auto Posting via Multiple Social Media Sites
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