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1. Why should you use a Facebook Page instead of a Group or Profile? 2. Should you name your Facebook Page after your organization? 3. What category should you choose for your Page? 4. What applications can you use to customize your Page? 5. How can you begin to promote your Facebook Page? 6. How can you save time managing your Page? 7. How can you tell if your fans like your content? 8. How often should you update your Facebook Page? 9. How can you collect donations from your fans? 10. How can you revive a Facebook Page that's gone stale?
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Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Ten Steps To Getting More Out Of
Facebook For Your Nonprofit
Tuesday, February 1, 2011
What we’ll be talking about today
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
1. Why should you use a Facebook Page instead of a Group or Profile?
2. Should you name your Facebook Page after your organization?
3. What category should you choose for your Page?
4. What applications can you use to customize your Page?
5. How can you begin to promote your Facebook Page?
6. How can you save time managing your Page?
7. How can you tell if your fans like your content?
8. How often should you update your Facebook Page?
9. How can you collect donations from your fans?
10.How can you revive a Facebook Page that's gone stale?
Tuesday, February 1, 2011
1. Why should you use a Facebook
Page instead of a Group or Profile?
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
Facebook Pages(aka “Official Page”)Represents an organization
Customized user experienceTarget Updates
WallFanBox
All public and searchable
Represents a cause or ideaNo customizationLimited messaging
WallSome private, some public
Facebook Groups
Facebook ProfileConnect with friends
Share photosShare videos
Send messagesFan Pages
Join Groups
Facebook Profiles, Pages, Places, Community Pages & Groups
One single credential
Facebook Community Pages(aka “Unofficial Page”)
Represents a “topic or experience”.
Owned collectively by the community.
Content from Wikipedia.
Facebook PlacesUser-generatedCan be claimed
Will eventually merge with Page
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
2. Should you name your Facebook
Page after your organization?
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
1.The name of your page
influences how it will be found
2.You can only change your
Page name if you have less
than 100 connections
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
vs.
Tuesday, February 1, 2011
3. What category should you choose for
your Page?
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
1.Think about how your
supporters think about your
org, not how you think about
your org.
2.You cannot change the
category of your Page once
it’s chosen.
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
?
Tuesday, February 1, 2011
4. What applications can you use to
customize your Page?
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
1. Think about your
organizations goals.
2. Less is more.
3. AppBistro.com is a
create source of
hand-selected apps
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
5. How can you begin to promote your
Facebook Page?
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
1.Add A Likebox To Your Website
2.Use the “tell your fans” feature
3.Email Announcement of your Page
4.Embed Facebook Page Links In Your Emails
5.Try Using Facebook Ads
6.Create a scheduled wall chat
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
6. How can you save time managing
your Page?
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
1.Check out Hootsuite
2.Check out MediaFeed
3.Use Hyper Alerts for notification
4.Add multiple admins (this works
only if you have a strategy and/or
a content schedule)
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
7. How can you tell if your fans like your
content?
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
1.Use Insights
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
8. How often should you update your
Facebook Page?
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Only when you have something compelling to share (see Insights)
Tuesday, February 1, 2011
9. How can you collect donations on
your Facebook Page?
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
1.Raise engagement and
community first.
2. Integrate your current donation
system with FBML.
3.Check out FundRazr
4.Check out Giving Impact
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
10. How can you revive a Facebook
Page that’s gone stale?
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
1.Focus on your cultists.
2.Focus on converation trends.
3.Use email marketing.
4.Create a scheduled conversation.
5.Create a post-event discussion.
6.Offer something of value, then ask fans to
share your Page (offer can’t be contingent
on the user sharing your Page)
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
Questions answered at
http://facebook.com/charityhowto
Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Tuesday, February 1, 2011
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