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Get More Engagement Than President Obama*
7 Ridiculously Awesome Ways to Rule LinkedIn!
#SocialPro #22A1 @larrykim
Couple of Random Facts About Me
1. Expert Drone Pilot
2. Have a 1-Year Old Kid (#ppckid)
3. Slightly Addicted to Boom Beach (Mobile Video Game)
4. Founder of WordStream, Inc.
2008 2015
#SocialPro #22A1 @larrykim
Why Should Marketers
Care About LinkedIn?
? #SocialPro #22A1 @larrykim
LinkedIn = 1/10th Facebook in Monthly Active Users
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
2015 Q2 revenue distribution by revenue stream Total revenue advanced 33% year-on-year to $712M
Talent Solutions 62% - $443M
Premium Subscriptions
18% - $128M
Marketing Solutions
20% - $140M
Primarily a Recruiting / Sales
Prospecting Platform / Online Resume Database
A Few Things I’m Annoyed About
LinkedIn…
#SocialPro #22A1 @larrykim
LinkedIn Company Pages are Challenging!
#SocialPro #22A1 @larrykim
No Way to Invite People to Like Page
#SocialPro #22A1 @larrykim
Facebook Invite Email Contacts Twitter Find Friends
No Way to Tag People or Inject Yourself Into Conversation
#SocialPro #22A1 @larrykim
Twitter is Conversational
LinkedIn Limits You to Commenting on Your Own Posts.
No Way to Search LinkedIn Updates (Search for Groups, People & Company only)
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
LinkedIn Groups
#SocialPro #22A1 @larrykim
No Way to Publish Blogs to Company Page
#SocialPro #22A1 @larrykim
No Way to Publish Videos on LinkedIn
#SocialPro #22A1 @larrykim
Facebook Video Posts Twitter Video Posts
ORGANIC LINKEDIN COMPANY PAGES = TRAVELLING BACK IN TIME 10 YEARS
#SocialPro #22A1 @larrykim
What about Paid LinkedIn Ads?
(Self-Service Offering)
? #SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
LinkedIn Ads Even More Challenging
Advertising Revenue Tiny vs. Facebook (1/25th)
#SocialPro #22A1 @larrykim
No Way to Promote LinkedIn Company Account
#SocialPro #22A1 @larrykim
Facebook Page Promotion Ads Twitter Follower Campaigns
No Remarketing
#SocialPro #22A1 @larrykim
Very High CPCs
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
No Quality Score Rewards
#SocialPro #22A1 @larrykim
No Conversion
Tracking
#SocialPro #22A1 @larrykim
Very Limited Ad Formats
#SocialPro #22A1 @larrykim
No Behavioral Ad Targeting
#SocialPro #22A1 @larrykim
You Can Target “Offline” Behaviors (Purchases, Interests) in Facebook & Twitter
No Custom Audiences on LinkedIn
#SocialPro #22A1 @larrykim
You Can Target Emails, Phone Numbers and Social IDs on Facebook and Twitter.
Marketing on LinkedIn: Kind of Feels Like Suicide Mission
#SocialPro #22A1 @larrykim
How to make Your LinkedIn Personal & Company Page.. • Get Tons of Connections
• Drive Tons of Engagement and Qualified Traffic
• Without Paying for Ads?
Note: Looking for BIG wins here (not just busywork).
#heroconf @larrykim Brought to you by:
www.wordstream.com/learn
#SocialPro #22A1 @larrykim
Be a LinkedIn Unicorn in a Sea of Donkeys!
#SocialPro #22A1 @larrykim
183K Profile Visits / Last 90 Days: HOW?
#SocialPro #22A1 @larrykim
More LinkedIn Profile Views Than President Obama**
526,270 Profile Views
in 2012!
#SocialPro #22A1 @larrykim
Stronger Organic Company Page Visibility Than FB?!
The Top 7 LinkedIn Marketing Hacks of All Time!
#SocialPro #22A1 @larrykim
You’re Part of The LinkedIn Rebellion …
And a Traitor!
#SocialPro #22A1 @larrykim
LinkedIn News Feed
Larry’s #7 Crazy LinkedIn Hack:
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
LinkedIn News Feed Algorithm = Travelling to Days of Futures Past (Facebook 10 Years Ago)
Facebook Avg. Organic Reach = 0.5%
#SocialPro #22A1 @larrykim
How to Get Tons Of Organic Social Engagement on
LinkedIn (Personal Accounts)
? #SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
165 Likes! 7 Comments!
This is
Ridiculously Easy! How?
#SocialPro #22A1 @larrykim
Use LinkedIn More Like Twitter
1. Post Interesting Stuff More Often (1-3x / day)
#SocialPro #22A1 @larrykim
2. Make More Connections
#SocialPro #22A1 @larrykim
Including People You Don’t Yet
Know!
#SocialPro #22A1 @larrykim
Get Tons of Connections for Your Personal LinkedIn Account
Larry’s #6 Crazy LinkedIn Hack:
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
Import Email Contacts (to Personal Account)
#SocialPro #22A1 @larrykim
Worst Thing You Can Do is To
Connect With Tons of Randos..
#SocialPro #22A1 @larrykim
If too Many “Report As Spam” ….
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
Write Thoughtful Connection Requests …
How to Get People to Send You
Connection Requests (for Personal LinkedIn
Accounts) ?
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
A Pretty Simple Autoresponder…
(With a 40% open rate)
#SocialPro #22A1 @larrykim
Note: Limit 40k Connections for LinkedIn Personal Accounts
I DON’T ACCEPT EVERY LINKEDIN CONNECTION REQUEST
#SocialPro #22A1 @larrykim
GET TONS OF LIKES ON LINKEDIN UPDATES
Larry’s #5 Crazy LinkedIn Hack:
#SocialPro #22A1 @larrykim
Unicorn Detector: ALWAYS Post High Engagement Updates
Larry’s LinkedIn Social Network Sharing/Posting Pyramid Scheme
1. Lots of stuff (organically) to Twitter
2. Post Top stuff from Twitter, to LinkedIn!
#SocialPro #22A1 @larrykim
LinkedIn Update Hunger Games
#SocialPro #22A1 @larrykim
HACK LINKEDIN PULSE
Larry’s #4 Crazy LinkedIn Hack:
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
LinkedIn Pulse: Content App
#SocialPro #22A1 @larrykim
Content Recommendation for News Feed
#SocialPro #22A1 @larrykim
You Can Blog on LinkedIn!
#SocialPro #22A1 @larrykim
Sometimes Content Does Fantastically Well! How??!
#SocialPro #22A1 @larrykim
Get Your Content Featured in a LinkedIn Channel
How to Get LinkedIn Blog Posts Featured on a Pulse
Channel ?
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
Get to Know Your LinkedIn Channels
#SocialPro #22A1 @larrykim
Do Old-School On-Page SEO
#SocialPro #22A1 @larrykim
Ask an Editor to Feature Your Story
#SocialPro #22A1 @larrykim
How to Get to The Top of The Pulse Channel?
#SocialPro #22A1 @larrykim
Use Facebook & Twitter Ads
Twitter Promoted Post Facebook Promoted Post
The Top 10 FB & Twitter Ad Hacks! 2:30PM Today!
OPTIMIZE YOUR PROFILE (DUH)
Larry’s #3 Crazy LinkedIn Hack:
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
The One Crazy Thing About LinkedIn Engagement
Twitter Promoted Post Facebook Promoted Post
More Profile Views and Content Engagement
More Profile Views and Content Engagement
#SocialPro #22A1 @larrykim
Point Stuff to Your LinkedIn Page
#SocialPro #22A1 @larrykim
So You Show Up in “Most Viewed Connections” (Which Drives More Engagement)
#SocialPro #22A1 @larrykim
Associate With Big Organizations
#SocialPro #22A1 @larrykim
So You Showing Up in Lists & Searches (Which Drives More Engagement)
#SocialPro #22A1 @larrykim
SEO Your Profile (+60% of Search Algo is Having the
Keyword in Your Profile)
#SocialPro #22A1 @larrykim
With LinkedIn, Always Remember:
More Profile Views and Content Engagement
More Profile Views and Content Engagement
HACK YOUR COMPANY PAGE REACH
Larry’s #2 Crazy LinkedIn Hack:
#SocialPro #22A1 @larrykim
How to Drive Exposure to Your
LinkedIn *Company* Page ?
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
Easy: Like Your *Company* Page Posts from Personal LinkedIn Account
Twitter Promoted Post
LinkedIn Like = Facebook “Boost Post”
THE 20 MINUTE LINKEDIN WORKDAY
Larry’s #1 Crazy LinkedIn Hack:
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
15 Minutes / Day on LinkedIn Workflow!
1. Send/Review Connection Requests
2. Post 1-3 “Unicorn” Status Updates OR a Blog Post
3. Like Your Company Stuff
Larry’s Ridiculously Awesome LinkedIn Hacks
Exploit the News Feed!
Get More Connections!
Post High Engagement Unicorns
Hack LinkedIn Pulse
1
2
3
4
Optimize Your Profile (duh)
Like Your Company Updates
15 Minutes a Day!
5
6
7
#SocialPro #22A1 @larrykim
#SocialPro #22A1 @larrykim
Too Long, Didn’t Listen: 3 Key Takeaways
#SocialPro #22A1 @larrykim
1. Post Stuff That Makes You/Company Look Good
Twitter Promoted Post
“Social Network” Mostly Consists of People Looking For Jobs, Recruiters,
or People Trying To Sell You Stuff.
#SocialPro #22A1 @larrykim
2. LinkedIn a “Small Pond” so Diversify!
3. Be a LinkedIn Unicorn Among a Sea of Donkeys
THANK YOU!
JOIN US @SMX WEST SAN JOSE, CA
MARCH 1-3, 2016
#SocialPro #22A1 @larrykim
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