Get On Board with your Personal Brand

Building your

Personal Brand &

Digital ReputationDanielle Quiñones-Ortega, M.A.Student Programs CoordinatorOffice of Student Life, UCSBdanielle.quinones@sa.ucsb.edu

By The Time You Leave Today…

Further understand what personal branding entails and how this affects

your (digital/in-person)reputation.

You will have been presented with concrete, real, examples of methods

to productively use various forms of social media to positively market

your personal brand.

You will be exposed to a variety of online platforms that support your

personal branding endeavors.

A Little About Me

A Little About Joe

Social Media is all About Connecting

It’s all about the discussions prompted, building

community, and building relationships with people you

may never meet in person.

It’s NOT just about gossip, celebrities, and sales.

What platforms are you currently using?

Your Digital Reputation Carries Weight

Your online reputation is the perception, estimation and

opinion that is formed when you are encountered online.

Your status update, post, tweet, pin, comment, etc. are

providing content to your viewers (whether you are

connected with them or not) that inform them of your

character.

Once you build a strong digital reputation, you need to

remain consistent.

Personal Branding

“How we market ourselves to others.” – Dan Schawbel, author of Me 2.0

and Promote Yourself

Personal branding REALLY IS about selling your brand (what you’re all

about) online.

Use your social media accounts to share your values, skills, knowledge,

extracurricular activities, successes and awards!

LinkedIn is a great tool for this! Share updates, articles, projects you’ve

completed, community service you’ve participated in, and connect with

groups to promote discussion and PROMOTE YOURSELF.

Why is this all so Important?

Your online presence (or lack thereof) can impact your future.

Some employers and admissions offices are using the internet to conduct background

checks.

Your Facebook pictures from Thirsty Thursday Downtown included (even under lock and key

settings)!

How Google-able are you?

It’s No Longer About Who You Know

It’s about who knows you.

Opening Doors to Opportunities

Consistency Pays Off

Consistent digital branding and

online reputation is becoming

more important than ever!

Sharing Consistent Messages

Managing Your Digital Reputation

Begin by identifying your home base. This should be a

website/blog something that will direct followers to your social

media network.

Use tools to manage your content and your digital reputation.

Use Hootsuite to auto schedule posts and Google Alerts to notify you

when someone is searching for you.

Get Started Today!

Connect with Danielle

Learn more about me

about.me/daniellequinones

Connect with me on LinkedIn

www.linkedin.com/in/daniellequinonesortega/

Friend me on Facebook

www.facebook.com/daniellequinonesortega

Follow me @daniellequinone (Twitter,

Instagram)

By The Time You Leave Today…

Further understand what personal branding entails and how this affects

your (digital/in-person)reputation.

You will have been presented with concrete, real, examples of methods

to productively use various forms of social media to positively market

your personal brand.

You will be exposed to a variety of online platforms that support your

personal branding endeavors.

Danielle Quiñones-Ortega, M.A.Student Programs Coordinator

Office of Student Life, UCSBdanielle.quinones@sa.ucsb.edu

Credits

Sabado, Joe. “Building a Digital Reputation”

http://www.slideshare.net/joesabado