How to Crowdsource Product Feedback

How to Crowdsource Product Feedback

Who is Pushpa Ithal?

Product Manager

Engineer

Entrepreneur (Advo.Ninja)

Social Media fan

SVPMA volunteer over 5 years

Who is Jeff Schaffzin?

Product Marketer

Engineer and Data geek

Entrepreneur (Advo.Ninja, Genysys Group)

Go-to-market SME

Volunteer and startup advisor

Product Development

Idea Genera

tion

Idea Screening

Concept Testing

Mktg Strategy

Business Analysis

Product Development

Test Marketing

Commercialization

Idea Generation, Screening and Testing

Customer Feedback Statistics and Data Studies and Analyst Reports

What if you don’t have any of these?

ResourcesSocial Media Blogs/Longposts Surveys Internal Experts Competitive

Intelligence

Social MediaLeverage Brand Advocates for Short Posts

Sample Posts• I think current chatbots are annoying, what do you

think? • Does AI need a makeover? • What % of your traffic is IPV6? Ours is about 8%.

Social MediaLinkedIn Showcase Page

• Measure interest (followers)• Gain traction

LinkedIn Groups

MarketingSocial Media MarketingNon-Profit Marketing (niche)Digital Marketer India (niche)

Big DataData Science & Machine LearningGartner Data & Analytics Management

Entrepreneurship Lean Startup

Cyber Security Information Security CommunitySocial Media Security

Facebook GroupsSaaS Growth Hacks

SlackSaaS Alliance

Single Product line and purpose

Separate interaction from company page

Twitter and Quora Twitter

Short postsHashtag every request for tracking

#designthinking#productdevelopment

Quora Interests

Information Security Social Media Marketing Software-as-a-ServiceProduct Management

BlogsLong posts and Blogs Long posts and Blogs

• LinkedIn

• Techcrunch

• Hackernews

• CNET

• Mashable

• Tech Meme

• Huffingtonpost

Surveys2. Survey Distribution

◦ Send to friends◦ Post on relevant social groups◦ Paid SurveyMonkey Service

1. Survey Creation

Competitive Intelligence• Resources

• Amazon

• Angie’s List

• Yelp

• CNET

• Mashable

• Product Hunt

• Consumer Reports

• Better Business Bureau

Reviews

Experts and InfluencersIdea Box Idea Manager (Rally), Spigit, OpenIdeo Employee Feedback

Recap Use free resources

Find experts

Utilize existing content

BUILD GREAT PRODUCTS!

Q&A