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How to Crowdsource Product Feedback
Who is Pushpa Ithal?
Product Manager
Engineer
Entrepreneur (Advo.Ninja)
Social Media fan
SVPMA volunteer over 5 years
Who is Jeff Schaffzin?
Product Marketer
Engineer and Data geek
Entrepreneur (Advo.Ninja, Genysys Group)
Go-to-market SME
Volunteer and startup advisor
Product Development
Idea Genera
tion
Idea Screening
Concept Testing
Mktg Strategy
Business Analysis
Product Development
Test Marketing
Commercialization
Idea Generation, Screening and Testing
Customer Feedback Statistics and Data Studies and Analyst Reports
What if you don’t have any of these?
ResourcesSocial Media Blogs/Longposts Surveys Internal Experts Competitive
Intelligence
Social MediaLeverage Brand Advocates for Short Posts
Sample Posts• I think current chatbots are annoying, what do you
think? • Does AI need a makeover? • What % of your traffic is IPV6? Ours is about 8%.
Social MediaLinkedIn Showcase Page
• Measure interest (followers)• Gain traction
LinkedIn Groups
MarketingSocial Media MarketingNon-Profit Marketing (niche)Digital Marketer India (niche)
Big DataData Science & Machine LearningGartner Data & Analytics Management
Entrepreneurship Lean Startup
Cyber Security Information Security CommunitySocial Media Security
Facebook GroupsSaaS Growth Hacks
SlackSaaS Alliance
Single Product line and purpose
Separate interaction from company page
Twitter and Quora Twitter
Short postsHashtag every request for tracking
#designthinking#productdevelopment
Quora Interests
Information Security Social Media Marketing Software-as-a-ServiceProduct Management
BlogsLong posts and Blogs Long posts and Blogs
• Techcrunch
• Hackernews
• CNET
• Mashable
• Tech Meme
• Huffingtonpost
Surveys2. Survey Distribution
◦ Send to friends◦ Post on relevant social groups◦ Paid SurveyMonkey Service
1. Survey Creation
Competitive Intelligence• Resources
• Amazon
• Angie’s List
• Yelp
• CNET
• Mashable
• Product Hunt
• Consumer Reports
• Better Business Bureau
Reviews
Experts and InfluencersIdea Box Idea Manager (Rally), Spigit, OpenIdeo Employee Feedback
Recap Use free resources
Find experts
Utilize existing content
BUILD GREAT PRODUCTS!
Q&A
