Build Smarter Apps with Einstein Platform Services

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Build Smarter Apps with Einstein Platform ServicesSubtitle

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Forward-Looking StatementStatement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties

materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or

implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,

including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements

regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded

services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality

for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results

and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated

with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history,

our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer

deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further

information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the

most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing

important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available

and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features

that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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Today’s Agenda

Einstein.aiChapter 2

Deep LearningChapter 1

Einstein LanguageChapter 3

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Text Image Voice

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Customers are Generating New Types of Data

You Need Deep Learning toMake Sense of Unstructured Data

Input Layer Hidden Layers(Deep Structure)

Output Layer

Input

Data

Image Recognition

Natural Language Processing

Input 1

Input 1

Input 1

Output 1

Output 2

How can you transformyour apps with AI?

Fully hosted

Managed service

Best-in-class tooling

Hosted Infrastructure

Salesforce Einstein Is Democratizing Deep Learning

Models trained on CRM data

Embedded in Salesforce

workflows

Trusted platform

Built For Salesforce

Peer-reviewed research

Integrated into products

Continuous release cycle

Salesforce Research

Introducing: Einstein Platform ServicesEmpowering any developer to build AI-powered CRM apps

Einstein Object Detection

Einstein Image ClassificationEinstein Intent

Einstein Sentiment

Einstein VisionEinstein Language

`

Einstein Image ClassificationBuild smarter apps with image recognition

Embed image recognition into any app

Visual search, brand detection, object identification

Build custom models

Train Einstein on your brands and products

Integrate with Salesforce workflows

Augment leads, marketing campaigns, service cases

Extract & contextualize objects in imagesIdentify, count, and determine size of object classes

Build custom models

Train Einstein on images relevant to your business

Improve field sales, service & operations

Retail execution, inventory management, service ops

Introducing: Einstein Object DetectionBuild smarter apps with image recognition

PILOT

smarter with

einstein

smarter with

einstein

Leverage pre-trained sentiment models to

classify text as positive, negative, or

neutral

Seamlessly integrate with your Salesforce

workflows to better understand your

customers

Introducing: Einstein SentimentBuild smarter apps with natural language processing

BETA

smarter with

einstein

Classify the underlying intent in a body of

text to understand incoming inquiries

Customize models to identify the intent of

inquiries specific to your business

Embed into Salesforce workflows for

smarter sales, service, and marketing

Introducing: Einstein IntentBuild smarter apps with natural language processing

BETA

Sales

Classify the intent of text

from incoming service

cases to route them to

the right agents

Classify sentiment of

feedback as it relates to

reviews on company’s

products, brands, and

events

Service Marketing

Analyze account notes to

identify prospect intent

for better prospect

routing

Build AI-powered apps with Einstein Language

Build Custom ModelsNatural Language Processing with Einstein Language

DemoEinstein Language

Get Started with einstein.ai today!

Take the Einstein Vision Trail

trailhead.salesforce.com

Sign-up for a free trial!

einstein.ai

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the end of the webinar. Thank you!

Q & ATry Trailhead: trailhead.salesforce.com

Join the conversation: @salesforcedevs

Appendix

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