eCommerce Expo Twitter 2nd Oct 2013

@DaraNasr

Connecting With Your Customers

Sunday, September 29, 13

@TwitterAdsUK

the pulse of the planet

@TwitterAdsUK

Barack Obama@BarackObama

Four more years.pic.twitter.com/bAJE6Vom

@TwitterAdsUK

David Whitehouse@d_whitehouse

Lance Armstrong should be applauded for being able to ride a bike so well on drugs. I tried it once. Hit a dog and fell into a canal.

10,496RETWEETS

2,229FAVORITES

4:17 PM - 18 Jan 13

@TwitterAdsUK

@TwitterAdsUK | Confidential

Happy Breaking Bad day bitches! What’s your number? Calling the first 10 people to answer questions. Ask me anything #yeahbitch

Aaron Paul@aaronpaul_8

600000

650000

700000

750000

800000

@AaronPaul_8’s followers on Twitter

1 JUN 2013 19 AUG 2013

This is my “BREAKING BAD IS ON TONIGHT, AND I STILL AHVE 3 EPISODES LEFT BEFORE I CAN WATCH IT” face instagram.com/p/csUR9-BMzO

Rihanna@rihanna

Hi @jamieoliver do you cook meth?

Frankie Boyle@frankieboyle

@TwitterAdsUK | Confidential 11

15m UK users

80% on mobile

500m Tweets

every day

@TwitterAdsUK

where new connections are made

@TwitterAdsUK

Drizzy @DrakeThe first million is the hardest.

@DaraNasr | Confidential

T. Boone Pickens @boonepickens@Drake The first billion is a helluva lot harder.

Labour Press Team@labourpress

Send out a search party - @LibDemPress haven’t tweeted since July 13th.

Lib Dem Press Office@LibDemPress

@labourpress Sorry, we’ve been busy running the country. #Coalicious

Labour Press Team @labourpress

@labourpress Sorry, we’ve been busy running the country. #Coalicious

Labour Press Team @labourpress

Lib Dem Press @LibDemPress

Labour Press Team@labourpress

@LibDemPress yes, that’s going well. Keep up the good work.

#WeNurses

@TwitterAdsUK

Marketing in the moment

Live, Public, Conversational

TWITTER IS

#hungry

Stanley Milgram (1933 - 1984)

Number of People Looking Up

Probability of passersby

looking up

...who stop

looking up

...who stop

looking up

...who stop

looking up

...who stop

looking up

...who stop

looking up

...who stop

looking up

...who stop

The greatest opportunity for brand relevance

LIVE3Sunday, September 29, 13

LIVECONNECTED3

LIVECONNECTEDEVERYDAY3

EVERYDAYSunday, September 29, 13

#hungry

WED SATFRITUE THU SUNMON

VOLUME OF CONVERSATION

source: Twitter Internal Q3 2013

#hungry

VOLUME OF CONVERSATION

“run”VOLUME OF CONVERSATION

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“run”VOLUME OF CONVERSATION

Conversations are predictable

“shopping”

“shopping”Calling all beauty addicts! Book your #AutumnBeauty event ticket at #SelfLondon now bit.ly/1flg1FI pic.twitter.com/7pCiymow45

Selfridges.com@Selfridges

Shopping Tesco

Every conversation is a potential marketing moment

More formats

140 CHARACTERS IMAGE CARDSUMMARY CARD PLAYER CARD

PRODUCT CARD

LEAD GEN CARD MOBILE APP CARD VINE APP

More targeting

MOBILE

GENDER

GEOGRAPHY

ADVOCACY

PURCHASE

AWARENESS/CONSIDERATION

overlay...INTEREST TARGETING

SEARCH

KEYWORD TARGETING

LOOK-A-LIKES

FOLLOWERS

More partners

LIVE Sunday, September 29, 13

@TwitterAds | Confidential 43

Twelve months. One moment. All different - #allforthis #UCLFinale pic.twitter.com/4CGZeJC9CC

adidasfootball@adidasfootball

Key “now” moments can be planned for

Twitter, Inc. | Confidential

06:00 12:00 18:00 24:00

And engaged at scale

6M TWEETS

@TwitterAdsUK@TwitterAdsUK

@TwitterAdsUK

#SecretReporter Toni&Guy

See what’s in my #LFW survival kit! What’s your go-to hair product for a cloudy London day?xo #SecretReporter

Tony&Guy@Hair_Wardrobe

SPOTTED straight hair & centre partings as seen on Cara Delevigne at #Burberry #LFW #SS14 xo #Secretreporter pic.twitter.com/wxdinTGIsI

Tony&Guy@Hair_Wardrobe

@TwitterAdsUK

NBA @NBAHow did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG

Promoted by NBA

Tweets

Twitter amplifies live moments

NBA @NBAHow did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG

Promoted by NBA

Tweets

Twitter amplifies live moments

CONNECTED

Twitter is the second screen

of UK Twitter users use Twitter while watching TV

source: SecondSync UK 2012, Crimson Hexagon UK 2012

40%of all Twitter traffic around

peak time is about TVof UK Twitter users use

Twitter while watching TV

>90%of online public conversations about TV happen on Twitter

40%of all Twitter traffic around

peak time is about TVof UK Twitter users use

Twitter while watching TV

15.4M impressions

3.2M uniques

(US only)

15.4M impressions

3.2M uniques

(US only)

#hungryTwo screen engagement

#hungry

stronger message association

TV ads are more effective with Twitter ad targeting

source: Twitter TV ad targeting beta (US) 2013

stronger message association

TV ads are more effective with Twitter ad targeting

higher purchase intent

source: Twitter TV ad targeting beta (US) 2013

Samsung Mobile US @SamsugMobileUSComing to you first: unlock JAY Z’s new album #MagnaCarta 72 hours early, only on your Samsung Galaxy. See how: smsng.us/1ai7eEx

8,067RETWEETS

3,898FOLLOWING

If 1 Million records gets SOLD and billboard doesn't report it, did it happen? Ha. #newrules77 characters

Marketing in the moment

LIVE3Sunday, September 29, 13

LIVECONNECTED3

LIVECONNECTEDEVERYDAY3

@DaraNasr

Connecting With Your Customers

eCommerce Expo Twitter 2nd Oct 2013

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