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SecureTrading Ecommerce EXPO North 2010 presentation with BT Fresca entitled Collaborative Commerce - The importance of choosing the perfect ecommerce partner”
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www.securetrading.com | [email protected] | 0800 028 9151
Ecommerce Expo North 2010 Presented by: Jon Prideaux Date: 27th May 2010
www.securetrading.com | [email protected] | 0800 028 9151 2
www.securetrading.com | [email protected] | 0800 028 9151 3
www.securetrading.com | [email protected] | 0800 028 9151
www.securetrading.com | [email protected] | 0800 028 9151
In this new wave of technology, you can't do it all yourself, you have to form alliances.
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www.securetrading.com | [email protected] | 0800 028 9151
Collaborative Commerce
www.securetrading.com | [email protected] | 0800 028 9151
SecureTrading
Telephone Orders Fully Hosted Payment Page
Flexible API
Technical Layer
Banking Layer
SecureTrading Payment Gateway
SecureTrading Merchant Account
www.securetrading.com | [email protected] | 0800 028 9151
Expanding Internationally
Reducing Abandonment
Increasing Approval rates
Reducing Fraud
Ecommerce Merchant Issues
www.securetrading.com | [email protected] | 0800 028 9151 9
www.securetrading.com | [email protected] | 0800 028 9151
e-Commerce in Europe
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Source: European Commission
www.securetrading.com | [email protected] | 0800 028 9151
PCI Data Security Standard
API Solutions
Tokenisation Removes requirement to
hold card data Token used to generate
refunds and repeat transactions
Eliminated costly compliance for the storage
Hosted Solutions
Three Options Payment Pages
Fully Customised Appearance
Payment Pages + As above, but with your
URL iFrame
Payment details collected without host iFrame
Completely removes compliance requirement
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www.securetrading.com | [email protected] | 0800 028 9151
3-D Secure – Success or Failure?
Some people like it: “I love the guarantee” “If it wasn’t for Verified by
Visa I wouldn’t trade online – I need to know I’m going to get paid”
Some people hate it “It’s just friction” “Every time I see that
bloody box I cringe. I don’t want to enter another password and I don’t want my customers to do so either. It just gets in the way”
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Source: SecureTrading Research
www.securetrading.com | [email protected] | 0800 028 9151 17
3-D Secure Usage is increasing…
UK VbV penetration reached 48.3% in December from 42.7% the previous month and 40.1% in the same month a year ago
88% of UK VbV volume was fully authenticated in December
VbV penetration of UK ecommerce, 36 months to December 2009
48.3%
Source: Visa Europe
www.securetrading.com | [email protected] | 0800 028 9151
Verified by Visa fraud rates are almost 3x better than non-VbV fraud rates
Card not present fraud drops 19% in 2009
… and Internet Fraud is reducing
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Ecommerce fraud-to-sales ratio, basis points, 36 months to December 2009
Unauthenticated
Fully Authenticated
Source: Visa Europe, UK Payments
www.securetrading.com | [email protected] | 0800 028 9151
Enrolment Rates
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Europe USA Visa MasterCard UK France Italy Germany Spain Source: SecureTrading
www.securetrading.com | [email protected] | 0800 028 9151
Enrolment Rates
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Europe USA Visa MasterCard UK France Italy Germany Spain Source: SecureTrading
www.securetrading.com | [email protected] | 0800 028 9151
Enrolment Rates
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Europe USA Visa MasterCard UK France Italy Germany Spain
Source: SecureTrading
www.securetrading.com | [email protected] | 0800 028 9151
Approval Rates
22
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Europe USA UK France Germany Spain Italy
Non 3-D
3-D
Source: SecureTrading
www.securetrading.com | [email protected] | 0800 028 9151
What About Abandonment?
Abandonment rate = 2.2%
Approval rate: with 3-D= 93% Without = 87%
Adjusted benefit of 3-D Secure = 3.8% improvement
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Source: SecureTrading
3.8%
www.securetrading.com | [email protected] | 0800 028 9151
“text book example of how not to design an authentication protocol”
“more than 250m users of Verified by Visa alone… probably the largest … system ever deployed”
3-D Secure
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Source: Ross Anderson / Steven J. Murdoch
www.securetrading.com | [email protected] | 0800 028 9151 25
Contact details
Jon Prideaux [email protected] +44 (0) 20 8290 9890 +44 (0) 7710 096665
www.securetrading.com | [email protected] | 0800 028 9151
Gerry Partridge, Head of Sales & Marketing
Collaborative Commerce
The importance of choosing the perfect ecommerce partners
SecureTrading & BT Fresca
Gerry Partridge - Head of Sales and Marketing
BT Fresca Ltd
Introduction to BT Fresca • Established in 2000 as Fresca
• Dedicated team of 75+ people UK plus 15 off-shore
• Data centre operations at Heathrow (Equinix) and Maidenhead (Blue Square)
• Office in High Wycombe, Buckinghamshire
• Acquired by BT January 2008 – now BT Fresca Limited
• The multi-channel and e-commerce specialist within BT Retail
Where we sit within BT plc
BT Group
BT Retail
BT Expedite
BT Fresca
What we do
We design, build and supply a fully managed hosted e-commerce service…..
delivering a highly resilient and scalable platform for leading retailers websites…
under a 99.9% service level agreement
The importance of partnership...
• It’s about getting the right solution for the client
• Collaboration and team work • Team is better than one – no one is an island!
• Partnership: • Increases capability • Enhances knowledge • Boost speed to market
How was our partnership developed?
• 2005 Launched new e-commerce platform
• Required a reliable and scalable PSP • Selection process • Working together to achieve…joint
objectives
The situation…
Partnership….the 5 P’s
Having the right Product.....
With demonstrable Performance.....
How has it been?
• No loss of service due to DDOS attacks • 100% uptime • Christmas peek period with no derogation in
site performance • Over 300% increase
at peek trading
At the right Price.....
£......
With the right People.....
Partnership is….Promise!
Why has it been successful?
Tight platform integration Both parties have delivered on their promise We have not failed on performance Very responsive support Excellent relationship at all levels Reliable service to 30+ joint customers
Together we are stronger
Summary
“We selected SecureTrading as the Payment Service Provider for our e-commerce platform in 2005. Since then, we have worked closely together to provide a reliable, responsive and high quality service to the retailers on the FrescaCommerce Platform.
We have always had an excellent relationship with SecureTrading, and the benefits of our partnership are clear in the quality of service our own clients receive” adds Gerry Partridge – Head of Sales & Marketing BT Fresca.”
[email protected] www.btfresca.com
Questions?