eCommerce Expo Twitter 2nd Oct 2013

@DaraNasr

Connecting With Your Customers

Sunday, September 29, 13

@TwitterAdsUK

the pulse of the planet

@TwitterAdsUK


@TwitterAdsUK

Barack Obama@BarackObama

Four more years.pic.twitter.com/bAJE6Vom

@TwitterAdsUK


@TwitterAdsUK

David Whitehouse@d_whitehouse

Lance Armstrong should be applauded for being able to ride a bike so well on drugs. I tried it once. Hit a dog and fell into a canal.

10,496RETWEETS

2,229FAVORITES

4:17 PM - 18 Jan 13

@TwitterAdsUK


@TwitterAdsUK | Confidential


10m



Happy Breaking Bad day bitches! What’s your number? Calling the first 10 people to answer questions. Ask me anything #yeahbitch

Aaron Paul@aaronpaul_8



600000

650000

700000

750000

800000

@AaronPaul_8’s followers on Twitter

1 JUN 2013 19 AUG 2013



This is my “BREAKING BAD IS ON TONIGHT, AND I STILL AHVE 3 EPISODES LEFT BEFORE I CAN WATCH IT” face instagram.com/p/csUR9-BMzO

Rihanna@rihanna



Hi @jamieoliver do you cook meth?

Frankie Boyle@frankieboyle



@TwitterAdsUK | Confidential 11

15m UK users




80% on mobile




500m Tweets


every day


@TwitterAdsUK

where new connections are made

@TwitterAdsUK


Drizzy @DrakeThe first million is the hardest.

@DaraNasr | Confidential






T. Boone Pickens @boonepickens@Drake The first billion is a helluva lot harder.



Labour Press Team@labourpress

Send out a search party - @LibDemPress haven’t tweeted since July 13th.



Lib Dem Press Office@LibDemPress

@labourpress Sorry, we’ve been busy running the country. #Coalicious

Labour Press Team @labourpress




@labourpress Sorry, we’ve been busy running the country. #Coalicious

Labour Press Team @labourpress


Lib Dem Press @LibDemPress

Labour Press Team@labourpress

@LibDemPress yes, that’s going well. Keep up the good work.



#WeNurses

@TwitterAdsUK



Marketing in the moment


Live, Public, Conversational

TWITTER IS


#hungry

Stanley Milgram (1933 - 1984)


Number of People Looking Up

Probability of passersby

looking up

...who stop




looking up

...who stop




looking up

...who stop




looking up

...who stop




looking up

...who stop




looking up

...who stop




looking up

...who stop



The greatest opportunity for brand relevance



LIVE3Sunday, September 29, 13


LIVECONNECTED3



LIVECONNECTEDEVERYDAY3



EVERYDAYSunday, September 29, 13

#hungry

WED SATFRITUE THU SUNMON

VOLUME OF CONVERSATION

source: Twitter Internal Q3 2013


#hungry


VOLUME OF CONVERSATION



“run”VOLUME OF CONVERSATION




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“run”VOLUME OF CONVERSATION




Conversations are predictable



“shopping”




“shopping”




“shopping”Calling all beauty addicts! Book your #AutumnBeauty event ticket at #SelfLondon now bit.ly/1flg1FI pic.twitter.com/7pCiymow45

Selfridges.com@Selfridges



Shopping Tesco

Every conversation is a potential marketing moment




More formats



140 CHARACTERS IMAGE CARDSUMMARY CARD PLAYER CARD




PRODUCT CARD

37

LEAD GEN CARD MOBILE APP CARD VINE APP




More targeting



MOBILE

GENDER

GEOGRAPHY

ADVOCACY

PURCHASE

AWARENESS/CONSIDERATION

overlay...INTEREST TARGETING

SEARCH

KEYWORD TARGETING

LOOK-A-LIKES

FOLLOWERS




More partners


API




LIVE Sunday, September 29, 13

@TwitterAds | Confidential 43

Twelve months. One moment. All different - #allforthis #UCLFinale pic.twitter.com/4CGZeJC9CC

adidasfootball@adidasfootball

Key “now” moments can be planned for


Twitter, Inc. | Confidential

0M

1M

2M

3M

06:00 12:00 18:00 24:00

44

And engaged at scale

6M TWEETS


@TwitterAdsUK@TwitterAdsUK








@TwitterAdsUK

#SecretReporter Toni&Guy

See what’s in my #LFW survival kit! What’s your go-to hair product for a cloudy London day?xo #SecretReporter

Tony&Guy@Hair_Wardrobe

SPOTTED straight hair & centre partings as seen on Cara Delevigne at #Burberry #LFW #SS14 xo #Secretreporter pic.twitter.com/wxdinTGIsI

Tony&Guy@Hair_Wardrobe


@TwitterAdsUK


@TwitterAdsUK



NBA @NBAHow did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG

Promoted by NBA

Tweets

Twitter amplifies live moments



NBA @NBAHow did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG

Promoted by NBA

Tweets

Twitter amplifies live moments



CONNECTED



Twitter is the second screen



of UK Twitter users use Twitter while watching TV

60%

source: SecondSync UK 2012, Crimson Hexagon UK 2012



40%of all Twitter traffic around

peak time is about TVof UK Twitter users use

Twitter while watching TV

60%




>90%of online public conversations about TV happen on Twitter

40%of all Twitter traffic around

peak time is about TVof UK Twitter users use

Twitter while watching TV

60%









15.4M impressions

3.2M uniques

(US only)


Live

Reach

15.4M impressions

3.2M uniques

(US only)


#hungryTwo screen engagement


#hungry


#hungry



stronger message association

95%

TV ads are more effective with Twitter ad targeting

source: Twitter TV ad targeting beta (US) 2013



stronger message association

95%

TV ads are more effective with Twitter ad targeting

higher purchase intent

58%

source: Twitter TV ad targeting beta (US) 2013





Samsung Mobile US @SamsugMobileUSComing to you first: unlock JAY Z’s new album #MagnaCarta 72 hours early, only on your Samsung Galaxy. See how: smsng.us/1ai7eEx

8,067RETWEETS

3,898FOLLOWING



If 1 Million records gets SOLD and billboard doesn't report it, did it happen? Ha. #newrules77 characters





Marketing in the moment



LIVE3Sunday, September 29, 13


LIVECONNECTED3



LIVECONNECTEDEVERYDAY3


@DaraNasr

Connecting With Your Customers


Technology

eCommerce Expo Twitter 2nd Oct 2013