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Is Enterprise 2.0 a techno fad or is it the future of the social enterprise? Proof Points Investigated.
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Enterprise 2.0Fad Or Future
Introducing BILLY
BUTWHOISBILLY
says, “BILLY is employee # 81015”
7500 Flying Cloud DriveSuite 500Eden PrairieMinnesota 55344
BILLY CRIPEDirector ~E2.0 & ECMProduct Management
phone: +1 952.564.2150mobile: +1 612.205.3762billy.cripe@oracle.com (work)
serona@gmail.com (personal)
September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle
says, “BILLY is
author of this book. You should buy it.”
My mom says,
“BILLY is the smartest boy I know.”
My connections say, “…talented and creative thought leader …”
“…fun and effective at what he does…”
“…master in his area of expertise…”
“…an excellent leader…”
My
connections say…
…well some of what they say shouldn’t be repeated…
says I’m someone worth following
(@billycripe)
traffic logs say I’m someone worth reading
blogs.oracle.com/fusionecm
So Do
SoWHOISBILLY
My Social Graph increasingly defines
who I am
My Social Graph increasingly influences
my consumption
My Social Graph increasingly defines
my expertise
For Example, look at part of my Twitterverse:
If We Focus on
Business…
we work socially
but we are organized hierarchically
we create, communicate& consume socially
Draft
but we classify,organize,
& categorizehierarchically
We work, create, communicate & consume
ONE WAYwhile organizing& using systems designed
ANOTHER
why?
wecommunicateconnectedconversationally
in an increasingly environment,
Yet what is the GAP between how we
communicate and our connected environment?
Paradigmshifttechnology
it’s a communications-
So what has changed
?
Easier for Everyone
Bigger Pipes
Faster CPU
Easy Scripting & APIs
<html>{JavaScript}
AJAXCSS
<xml/>
LAMP
RESTJSON
SOAP
Ubiquitous Connectivity
good design seduces us with ease, recognition & surprise…
and (if we’re honest)…
it rocks.
The paradigm is an Ecology of
RELATIONSHIPS&
technology
how?
Enterprise 2.0 technology must provide
information in context
Enterprise 2.0 technology must
enable participation
why?
VALUE IS CREATED BY
SCARCITY
But We HAVE
So Much!
Abundance
Creates Scarcity of
Attention…
OF
Connections InformationTechniqueChannelsOptionsProducts
…
We Operate in an
Attention Economy …
content in Context
Gains attention
Which stimulates participation
Which generates new and better
content
Which is presented contextually
:proof
What are you to
Do with all this?
design for Participation
vs
code for Re-USE
keep information Fresh
expect Change
What is ORACLE doing?
Tapping the Shift
Leading the Change
Connecting Systemsbiz proc through SOA integrationshare info between apps through FMWSelf-Service & mashup views via WebCenterBI Reports share structured data between systems
Supported & Pre-built Integrations reducing risk & complexity
Content value multiplierNetwork effect: agile systems sharing information via ECM
Each system brings additional value to all other connected systems
Red Stack SolutionsSiebel & UCM | EBS & IPM | EBS & UCM | AutoVue & UCM | BPEL & UCM BPEL & IPM | BI Publisher & UCM | IRM & UCM | Beehive & IRMBeehive & UCM | WLP & UCM | WCI & WCM | WebCenter & UCM ECM & Secure Files | UCM & Spatial | ECM & PSFT | RTD & WCM …
Red Stack Solutions are
built on our E2.0 Platform
Access Unstructured ContentUniversal Content Management
Enterprise 2.0 Platform WebCenter Suite, WebCenter Services
WorkflowBusiness Process Management, BPEL
Make Better DecisionsBusiness Intelligence
Enterprise MashupsSiebel, E-Business Suite, PeopleSoft, JDE…
Oracle Solutions
Our E2.0 Platform is
Content in Context Participation RichCoded for Reuse
fresh
Ready for change
tagging
In-the-flow
presence
collaboration
WIKIS
blogs
Designed for participation
Enterprise 2.0 is ORACLE
Fuse Enterprise 2.0 capabilities in Oracle Technology
Across Fusion Middleware, Database and next-generation Collaboration
evolutionDeliver Enterprise 2.0-enabled Oracle Applications
agileDeliver the most complete, open and manageable
Enterprise 2.0 platform Oracle WebCenter + Oracle ECM
success
So what should YOU do?
Promote executive
buy in
CLAMPING DOWN locks in LOSS
Develop evangelists
Competitive
Advantage
Soft benefit
PROOF
CITE ROIKILL the 9x Problem
Participate to Educate
flickr social graph cobalt http://flickr.com/photos/cobalt/Newspaper girl Violater3 http://www.flickr.com/photos/violator3/Cracks Xochipilli http://www.flickr.com/photos/xochipilli/Steampunk xiliafaye http://www.flickr.com/photos/xiliafaye/Wiki Chalk MikePerezhttp://www.flickr.com/photos/mikeeperez/Ripples Dave Armano http://darmano.typepad.com/logic_emotion/2008/01/influence-rippl.htmlSeduction http://www.asdfing.com/wp-content/uploads/2008/01/how_to_seduce_a_woman.jpg
Billy Cripe • http://twitter.com/billycripe • http://blogs.oracle.com/fusionecm
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