Foundations of Listening in Social Media

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Foundations of listening and engagement in social media.

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http://www.radian6.com@Radian6

What to Listen For, What To Say

Foundations of Listening & Engagement

© 2009 Radian6

What Am I Listening

For?

The Compliment

The Complaint

The Expressed Need

The Competition

The Crowd

The Influencer

The Crisis

The ROI

The Audit

The Thread

Types of Listening

Passive

Types of Listening

Active

Types of Listening

BrandCentered

Types of Listening

Conversation Centered

What Do I Say?

I’m Sorry.

How Can We Help?

Here’s Some Information...

Yes or No...

...And Here’s Why...

http://www.radian6.com@Radian6

Questions?

© 2009 Radian6

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