The Foundations of Social Media:

Facebook, Twitter and Social Media’s Implications for Jewish Day

Schools

Presented by Lisa Colton,

Founder & President Darim Online

Lisa@darimonline.org

434.977.1170

Characteristics of Social Media

Participatory

Open & Democratic

Conversational

Communal

Connected

#1 THIS IS AN ATTENTION ECONOMY

#2:

ADD

VALUE

Social Content is Social Capital

• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 1:12 or 1:20 ratio

#3: BE REAL

Temple Israel, Memphis Facebook Page

Voice: Sixth & I Synagogue in DC

Listening is

Paramount

#4 INVEST IN, DEVELOP & LEVERAGE NETWORKS

Unaffiliated but strongly

connected. Prospects!

Affiliated, but not well

connected to the

community as a whole.

At risk for dropping

dropping out at key moments,

& good focus for engagement.

These are your

80/20 people:

Mavens and

Connectors

More effective at

Expanding our

Reach than the

“institution”.

Circle represents

current “community”,

the tight(er) inner

network.

In general, the thicker the interior network,

the stronger the community.

Use Networks Smartly

Build

Networks:

Make it

Personal

Connect

People to

Each

Other!

Ask Questions:

Be a Platform

For Conversation

UserGenerated

Content

#5: Shifts in Power

Unofficial Outposts

Find places where your target audience goes.

Participate in the conversation. Add value, educate, include links.

Use your “listening” to identify these places.

Real Life Example

Prepare for Constant Change: Anticipate The Market & Be Nimble

IT’S NOT ABOUT TECHNOLOGY

John Fitch’s Steam Engine

John Fitch’s Steam Engine

GROUNDSWELL’s P.O.S.T.

1.PEOPLE: Identify audience(s)

2.OBJECTIVES

– What are you goals and objectives

for this audience?

– What are your audience’s goals?

3.What is the STRATEGY to reach these

goals?

4.Determine the specifics of the

TECHNOLOGIES you’ll use. Implement,

measure, refine!

Slides are posted here:http://slidesha.re/najds-socialmedia

Contact info:Lisa Colton, Darim OnlineLisa@darimonline.org

434.977.1170

Facebook.com/darimonlineTwitter: @darimonline