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Laura Dinneen, Head of Strategy at BLOOM Worldwide presents how to measure social media and how to make it work for you.
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HOW SHOULD I MEASURE SOCIAL MEDIA?
Laura Dinneen, Head of Strategy, BLOOM Worldwide @lauradinneen August 2013
WHY?
SOCIAL MEDIA IS COMPLETELY MEASUREABLE
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WITH THE RIGHT SETUP, IT’S EASY TO KNOW WHAT YOUR SOCIAL MEDIA IMPACT IS
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IF YOU DON’T MEASURE, YOU CAN’T LEARN, IMPROVE OR GROW
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HOW?
KNOW YOUR PURPOSE
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BASE YOUR MEASUREMENT PLAN ON YOUR BUSINESS OBJECTIVES
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KEEP IT SIMPLE: JUST BECAUSE YOU CAN MEASURE IT, DOESN’T MEAN YOU SHOULD
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LEARN FROM AND SHARE YOUR FINDINGS
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THANK YOU
Laura Dinneen, Head of Strategy, BLOOM Worldwide @lauradinneen August 2013
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