If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron,...

If They Don’t LOVE ItIt’s Just SPAM

what business are you in?

marketing

what is marketing?

marketing = (how you get) sales

1. who are your top 5 clients/sources of revenue?

2. where/who did they come from?

write down...

it’s not who you know... it’s who knows you

people do business with people they like

social is the new business

so how can you build your network?

one-to-one

one-to-many

relationship models:

ideal model

extend

feedback

communicate

one-to-one

clients become

community“percolates” up to leads

Viral GrowthStart List

SizeGrowth Rate Week 4 Week 10 Week 20 Week 52 Total

Growth4 10 20 52

100 1% 104 110 122 168 65%

500 1% 520 552 610 839 65%

1000 1% 1,041 1,105 1,220 1,678 65%

100 2% 108 122 149 280 166%

500 2% 541 609 743 1,400 166%

1000 2% 1,082 1,219 1,486 2,800 166%100 5% 122 163 265 1,264 958%500 5% 608 814 1,327 6,321 958%

1000 5% 1,216 1,629 2,653 12,643 958%2

capture contacts

☏✉

key elements

• eye contact• expression• attitude• body language• clothes• neatness• “props”• greeting/handshake

key elements

• eye contact• expression• attitude• body language• clothes• neatness• “props”• greeting/handshake

first impressions

“be interested, not interesting”

building rapport

tone & tempoeyes

posture

distance

sounds

handscontacthead

(position & movement)

wordsexpression

building rapport

tone & tempoeyes

posture

distance

sounds

handscontacthead

(position & movement)

wordsexpression

talking business

the “Elevator Pitch”

the “Elevator Teaser”

Tracee RothschildLife Coach & NLP Practitioner

The Whole Person Center

Tracee RothschildThe Couchless Therapist

Fast solutions to life’s problems... without all the couch talk.

talking business

benefits, not featuresresults, not process

what problem do you solve? how are you unique?why should they care?

now what?

follow up/maintain

how-to’s

referrals

informationopportunities

introductions

opinions (expert)

nurture your “fans”

other ways to capture contacts

workshops, seminars, conventions

capturing contactsonline

yourself

Start with the easy stuff

Put your name on everything you put onto the internet.

Be a person

Tracey Hagen Photography

Before

“I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of fine art to hang on your wall.Art Photography for the people who matter most!”

Tracey Hagen (photographed by Little’s Classic American Portraits)

Jessica LurieYoga Enthusiast (& Mivista Partner)

Marla AcostaMakeup Artist For Film & Photography

Cristina Maria LloydOutta Space, Professional Organizing for Home Offices & Closets

Have a home base

home base

website basics

• useful trumps cool

• “The Power of One”

• fonts & backgrounds

• simple, clean

• no auto-play music

• add content often

• check links:

www.linkalarm.com

• titles matter

• exposure vs. leads?

• be human

• video is awesome

build rapport

• engage multiple senses (image/video)

• dialogue (2-way)

• be human (people relate to PEOPLE)

• be authentic

• connect emotionally

II. Building Rapport

follow up/maintain

how-to’s

referrals

informationopportunities

introductions

opinions (expert)

find ways to deliver value

stay informed (i.e., Google Reader)

write articles

value piece “do’s”

• title is everything- Communicate More Powerfully (Without Being a Bitch)- I’m Not Crazy, It’s Just My Personality Type

• use numbers-The Perfect 10 in Sales, The First 10 Seconds, The Next 10 Minutes,10 Days Later- 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous

• tell the benefit (not the process)- Lose 10 Pounds in 1 Day – Without Diet or Exercise!- vs. How To Use Yoga & Crunches for 90 Minutes Every Day

email marketing

why email?

• 82% more successful on/after 3rd contact

• “7 touches” average

• 4 touches in 10 days (leads)*

• best is mix of contact methods

* Duct Tape Marketing

you should know...1

how Marie Forleo got me• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Men's Tips! Your April 27 Dish• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didn't He Call? Your May 29 Dish• Secrets of Getting Over a Breakup - Your June 1 Dish

don’t like to write?

what could you send out on a regular basis

that wouldn’t be spam?

1. permission marketing

(seth godin)

2. set expectations

3. deliver value

• make a great first impression - in person & online• develop rapport by being interested not interesting• capture fans - the ones who love you best• grow your audience by offering something of value• gather them in one place (at least) - i.e., email• deliver value to their lives regularly in some way• provide an easy way for them to forward you• no spam!

email marketing crash course

with Zak Barron

educational programs to develop communications, sales & marketing skills

want more?

www.MichelleVillalobos.com

Email or Call:(888) 531-3830

michelle@mivistainc.com

If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron,...

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