Ignitepii2014

Scale perishable local produce thru peer-to-peer privacy clive boulton

Bellevue mom to tell FDA how tainted Italian cheese that was laced with the deadly Listeria germ nearly killed her -- SeattleTimes 9/18/2013

Liability selling locally produced food.

Food poisoning

About 48 million people (1 in 6 Americans) get sick, 128,000 are hospitalized, and 3,000 die each year from foodborne diseases, according to recent data from the CDC

Dr. David Acheson (ex FDA)

FSMA via Dr. David Acheson (ex FDA), CEO at TAG

Food Safety Modernization Act!

Driving change and a groundswell of public

pressure: FDA responded with Food Safety

Modernization Act (FSMA)

Frozen berry mix linked to hepatitis A: full traceback took 5 weeks!

The frozen organic blend bag includes pomegranate seeds from Turkey!

Food sovereignty

• “don’t process our food” + “give us food safety”• Businesses want to satisfy demand for local

produce.• Liability insurance is too high w/o traceability.

Focus matching and connecting with privacy

• Cider - Apples • Distillers - Grains• Winery - Grapes• Craft Beers - Hops • Wet products - Fish• Dairy - Milk, Cheese• Organic - Free-range• Processors - Blueberries

Gielow pickle line / Skagit Valley Herald

Melissa Turkington, of North 40 Farm Food / Herald.Net

Idea

• Connect traceable local produce to markets of demanding consumers?

Connect thousands of local biz to plenty of big business with trace data

Complex• Date• Time• Shipping Location• Receiving Location• Bill to Location• Item Code• Lot/Batch/Expiration • Quantity• Unit of Measure• Receiving date• Shipped date• Best Before date• Order Number• Transfer Number (freight #)• Pallet Code• Case Code (serialized or non-

serialized)

Simple

• Product • Location • Lot/Batch• Best before date

Hops

Hops

Hops

Kale

KaleKaleBerrys

Hub & spokes, like AirBnB

Apples

Apples

Apples

GrainsGrains

Berrys

p2pLocation effects grow

supply chain traceability.

p2p

Large grocers

Breakthrough solution

• Sync on-premises, online, on-phone.• Searching / matching algorithm • Then buyers build traceability via orders.

on-phone

on-premises

online

Little Trace at Big Scale?

Distribution

• Giveaway free open source app to seed market for leaf nodes (same model as Android).

Network effects work quite well competing with “free”

Search for apples, etc.

Demo

๏ People like to search food pictures

Camlistore.org

๏ Brad Fitzpatrick is a member of the Go team at Google working primarily on the standard library.

๏ Brad wanted to create a system to store all of the content he’s created, which is currently scattered across multiple sites and disks.

๏ He started hacking in this directory: Content Addressable Multi Level Indexed Storage = Camlistore

Content-addressable advantages

๏ Sync any which way, no conflicts๏ (merge resolution at higher layers)๏ corruption verification/repair๏ de-duping

๏ Content Addressable: What things are named depends on their content. Two identical things have the same name. For example, the "name" or "key" for the data is the SHA-1 for the data, ala git.

Logically

camlistore.org

p2p privacy