View
646
Download
2
Category
Preview:
DESCRIPTION
Presentation to NetSquared DC Dec 2011 monthly meeting.
Citation preview
Leveraging Videofor
Social Change
Greg Roth#NetSquared
Dec 2011
@PercyGroupComm | @NonProfitFuture
About me
About me
About me
Overview Why video? What kinds of video? Right ways and wrong ways* Examples Resources
Why video?
Fastest-growing part of web
New possibilities
Face = Cause
“Edu-tainment”
Easier than ever!
What types of videos?
5 Ws
Also
Etc
YES!* Clear audio, stable image, good lighting Interesting but simple background Subject repeats question Who's the audience? Keep it short (have good reason for >2
mins) Present a compelling, succinct story Spell out call to action and benefit
Eh, not so much* Bad audio, lack of lighting, shaky handheld Overusing zoom Reading scripted remarks Too many buzzwords Starting slowly or going long Posting and not distributing Make a Funny or Die sketch instead of a
pitch (unless you are a really funny person)
How about some examples?
Further resources
Percy-group.com/resources/video
Greg Rothpercy-group.com
thepercygroup@gmail.com | 703.403.0483
@PercyGroupComm – new!@NonProfitFuture – NPs!@ManontheStDC – fun!
Recommended