Mobile Monday Mumbai - Jari Tammisto

MobileMonday Mumbai 

So why MobileMonday?

FUNPersonalInformativeInformativeNetworkingLocally global

==Innovative/unexpectedp

”MobileMonday has power as global grassrootsinnovation network”Anssi Vanjoki, Executive VP, Nokia

”MobileMonday has more immediate global reach thanth h i ti ”any other research organisation”

Risto Siilasmaa, Chairman, F‐secure; Member of board, Nokia

”MobileMonday represents new Linux model”ob e o day ep ese ts e u odeTarja Halonen, President, Republic of Finland

”When we enter new markets, we always connect throughMobileMonday first – it works best”Boaz Zimmermann, Chief architect, Fring

”If you want to know what is REALLY going on you shouldIf you want to know what is REALLY going on, you shouldcheck out MobileMonday” Harri Koponen, CEO, Tele2

”It is already amazing what MobileMonday has achieved”Pekka Ala‐Pietilä, CEO, Blyk

RosettaNet Telecom Council Focus and priority groups

A Web of Wireless ConfusionA Web of Wireless ConfusionMedia and

entertainment

Networkservices

Network operators

services

Handsets andconsumer electronics

Handset manufacturers

Web

Corporate apps.and services

Web innovators

IT mega-vendorsWeb 2.0 communities

and services

Software products

vendors

Consumer electronics Software products

and services

Facebook Mobile Announces 65 Million UsersFacebook Mobile Announces 65 Million Users

Add 45 illi i i h h !!!Adds 45 million in eight months!!!

Macro Trends

• Healthcare crisis drives well‐being

• Globalization of professional services• Globalization of professional services

• Changing corporate boundries

• Role of key emerging markets

• Grumbling infrastructure

• Clash of generations

• Naked companies• Naked companies

• Anxciety society

• Panopticon

User experience trends

• New Social Networks: Full time intimate communityy

• Consumer creativity: collecting, filtering, and  

localisinglocalising

• Privacy: Trust and security concerns• Trading up: Digital gifts and status symbols

• Making sense: Strategies to fight information  g g g

overload

• The rise of play• The rise of play• Smartmob cities & nomadic mobility

• The changing brandscape• Emotional mobile

Operators still inOperators still in lead!?lead!?

Match Customer Needs

• Behaviour

Increase Customer Loyalty

Behaviour

• Lifestyle Ch i i

Achieving Customer CentricityIncrease Customer Loyalty Characteristics

• Brand• Brand Preferences

• Personal Interests

• Consumption Patterns

Thank you and let’s continue to       smile together as ‐ it is Monday!