Mobilno oglašavanje

mobilno oglašavanjeMobile Monday Serbia #005

Monday, December 5, 11

Monday, December 5, 11

vs

Monday, December 5, 11

0

1.25

2.5

3.75

5

2010 2011 2012 2013 2014 2015

4.4

3.38

2.53

1.8

1.230.74

mobilno oglašavanje u SAD (milijarde $)

izvor: eMarketer

Monday, December 5, 11

2010: 1,6 milijardi $

2011: 3,3 milijardi $

2015: 20,6 milijardi $

mobilno oglašavanje u svetu

izvor: Gartner

Monday, December 5, 11

engagement conversion

Šta je oglašavanje?

Monday, December 5, 11

Šta je rich media?

rich media engagement

Monday, December 5, 11

rich media do sad

Monday, December 5, 11

Bye, bye, Flash

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rich media sad

Monday, December 5, 11

ekosistem

Monday, December 5, 11

Celtra i AdCreator™

"samouslužno"mobilno oglašavanje

WYSIWYG izradaHTML5 oglasaza iOS i Android

integracija sa oglašivačkim mrežama

analiza interakcije korisnika sa oglasom

Monday, December 5, 11

formati

Monday, December 5, 11

primeri

Monday, December 5, 11

celtra.com/gallery m.httpool.com

više primera na:

Monday, December 5, 11

Srbija?

Monday, December 5, 11

Internet u Srbiji

izvor: ITU

4 miliona

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Pametni telefoni u Srbiji

1 milionizvor: Danas

Monday, December 5, 11

ciljna publika

Monday, December 5, 11

Хвала

@CeltraMobile @rodpetrovic jobs@celtra.com

Monday, December 5, 11