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As native advertising continues to explode this presentation helps look at what it is, who's doing what including forecasted ad spend. Tweet me @iRollo if you have any questions.
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BLINQ MEDIA - A GANNETT COMPANY • © 2013
Tweet @iRollo #NAS2013
Hi.This won’t be a sales pitch :)
BLINQ MEDIA - A GANNETT COMPANY • © 2013
Tweet @iRollo #NAS2013
WHO IS BLiNQ?
BLiNQ’s long-term relationship with Facebook is anchored in our ability to continually perform for agencies and
their brands. We’re focused on fueling agency brands/campaigns success through our socially
strategic tools & services.
currently one of only TWELVE partners globally to hold both the Ads & Insights PMD badges.
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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THE RIGHT SOCIAL MIX
AGENCY PARTNERS
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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THE RIGHT SOCIAL MIX
BRAND RELATIONSHIPS
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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NATIVE STORYTELLINGSocially Connecting Brands
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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THE RIGHT SOCIAL MIXWHAT IS NATIVE ADVERTISING?"A form of media that’s built into the actual visual design and where the ads
are part of the content."Dan Greenberg: CEO, Sharethrough
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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THE RIGHT SOCIAL MIX“ADS ARE PART OF THE CONTENT”Early indication is that going “Native” is delivering value.
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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WENT NATIVEBefore the Advertorial...
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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BLINQ MEDIA - A GANNETT COMPANY • © 2013
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The social amplification provided by channels such as Facebook,
Twitter, Pinterest, StumbleUpon and Instagram is considered a major part of what makes these
ads succeed.
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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BuzzFeed has pioneered, the some of the best native ad content that is so engaging consumers want to share it with their friends.
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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BuzzFeed is at the forefront of creating a scalable model for native ad content creation. They aren’t just creating content for brands that is similar to their editorial content — it’s literally the same. That’s what
makes it truly NATIVE.
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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SPONSORED STORIESNearly 80% of advertisers are
satisfied with the ROI performance of Facebook Sponsored Stories. By 2014, Facebook will see $3.34 billion in mobile
newsfeed ads and $1.15 billion in desktop newsfeed ads, according
to J.P. Morgan’s forecast.
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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BLINQ MEDIA - A GANNETT COMPANY • © 2013
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PROMOTED TWEETS26% of the US marketer and agency
respondents that used Twitter were using Promoted Tweets.
Promoted Tweets on mobile are achieving more than 40% in terms of engagement
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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BLINQ MEDIA - A GANNETT COMPANY • © 2013
Tweet @iRollo #NAS2013
44.6 Billion Posts Across Over 102MM Blogs.Similar to tumblr, StumbleUpon’s Paid Discovery feature allows brands to insert URLs into the content stream. The company reserves up to 5%
of all posts for Paid Discovery.
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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Two forecasts of social media ad spending suggest that native formats will grow faster than display. Notably, both forecasts were revised upward from earlier versions.
GO NATIVE.
BLINQ MEDIA - A GANNETT COMPANY • © 2013
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Ads are (or part of) the content
Drives value for consumers, brands, advertisers & publishers
Challenge: Scaling both content creation & distribution
Native is poised to grow at a faster rate than display
Mobile LOVES Native
KEY TAKEAWAYS.
BLINQ MEDIA - A GANNETT COMPANY • © 2013
Tweet @iRollo #NAS2013
THANK YOU.Questions?
e: rollo@blinqmedia.com
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