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Social Follower Report
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Following 21,004
Key Metrics: @ginidietrich | Jun - 16 - 2012
Total FollowersTotal Followers
24,053@ginidietrich had 24,053 Twitter followers and we've classified the ones we could intoConsumer, Business, and Private (i.e. locked) accounts. The rest, which we labelUnidentified, are an assortment of anonymous and spam accounts, which we do notfactor into our audience metrics.
Social Pull
Social Pull
Pull is a good measure of how influential @ginidietrich's audience is, compared to theaverage Twitter account - 1x is average, 2x is twice as much as average, and so on.Influence, for the purposes of this calculation, is gauged by how well connected @ginidietrich' followers are across sixty social sites, compared to the averageconsumer. A higher Pull suggests you have important people in your audience, andare thus better able to spread your message far and wide.
702x
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Following 21,004
Social Audience Composition
AUDIENCEBREAKDOWN
Audience Crossover
Audience Crossover
Insights:
@ginidietrich and @ginidietrich-friendsshare 13 followers.
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Following 21,004
AverageNetwork Size
Insights:
» On average, each of @ginidietrich's followershas 7,804 connectionsacross all social mediaplatforms. Therefore, @ginidietrich canpotentially indirectly reach119,476,695 (15,309 x7,804) people.
Network SizeBreakdown
Insights:
» 51% of @ginidietrich'sconsumer audience have501 - 5k connections.
Audience Reach Insights
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Following 21,004
Social Media Use
Insights:
» @ginidietrich'sconsumer audience isactive on at least 37,826social profiles and/or blogs.
SocialMemberships
Insights:
» 43% of @ginidietrich'sfollowers have Facebookprofiles.» @ginidietrich's has morefollowers who use Quorathan does the typicalTwitter user.
OnlineActivities
Insights:
» 33% of @ginidietrich'sconsumer audience havebeen identified as a *GeoLocation.
Audience Social Insights
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Following 21,004
GENDER
Insights:
» *Statistics based on 87%of @ginidietrich's followers,whose sex we were able todetermine
AGE RANGE
Insights:
» 33% @ginidietrich'saudience is between 36 -45.» *Statistics based on 28% of @ginidietrich'sfollowers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata
Audience Demographics Insights
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Following 21,004
Audience Demographics Insights
AGE BY GENDERFEMALE
Insights:
» Compared to theaverage @ginidietrich'sfemale followers tend to bemore in the 36 - 45 agerange.
AGE BY GENDERMALE
Insights:
» Compared to theaverage @ginidietrich'smale followers tend to bemore in the 46 - 55 agerange.
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Following 21,004
Audience Geographic Insights
TOP 10 CITIES
Insights:
» @ginidietrich has ahigher percentage offollowers from Chicago,Illinois, USA than the typicalTwitter user.
STATES
» @ginidietrich has ahigher percentage offollowers from Illinois, USAthan the typical Twitteruser.
Insights:
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Following 21,004
Audience Geographic Insights
COUNTRY
Insights:
» @ginidietrich has ahigher percentage offollowers from USA thanthe typical Twitter user.
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Following 21,004
INTERESTAFFINITY
Insights:
» Compared to theaverage audience, @ginidietrich's audience'stop three interests areBusiness, Food, and Politics.
Audience Interests Insights
» @ginidietrich's followersattend College/Universityschool's more than theaverage Twitter audience.
EDUCATIONTYPE
Insights:
Audience Education Insights
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Following 21,004
INCOME LEVEL
Insights:
Audience Career Insights
» @ginidietrich'sconsumer audience has ahigh level of incomecompared to the average.
INDUSTRY
Insights:
» Compared to theaverage audience @ginidietrich's top threeindustries are Education,Software, and Media.
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