Planned obsolescence v1

SURVIVAL OF THE FITTEST OR THINGS THAT MAKE YOU GO HMMMM…

PLANNED OBSOLESCENCE

Bernard London Brooks Stevens

If it ain’t broke, break it

Keep Up with the Jones

QUIZ: WHICH OF THESE WERE LAUNCHED IN 2010?

PROVOCATION #1: WHAT IF A COMPANY BOUGHT A COMPETITOR IN A CATEGORY?

JEFF BEZOS BUYS THE WASHINGTON POST

Customers who bought Zappos also bought the Washington Post

PROVOCATION #2: WHAT IF ANOTHER COMPANY WITH LOTS OF DATA DECIDED TO ENTER A CATEGORY?

Google/Zagat, Netflix Original Series

40 Countries36M members

14 Emmy Nominations

Revamped site & mobile appFree to All

No Registration Required

PROVOCATION #3: WHAT IF A COLLABORATIVE NETWORK FORMED THAT DISRUPTED A CATEGORY?

RELAY RIDE, CITIBIKE, AIRBNB, COUCHSURFING

PROVOCATION #4: WHAT IF THERE WAS CONSTANT DISRUPTION IN A CATEGORY?

BLOCKBUSTER, REDBOX, NETFLIX, AMAZON

Didn’t you only sell books?

Didn’t you have aisles filled with

VHS tapes?

Didn’t you used to

only mail me DVDs?

Didn’t you only have

kiosks outside 7-

11?

PROVOCATION #5: WHAT IF GOOGLE, AMAZON, FACEBOOK DECIDED TO ENTER NEW CATEGORIES?

GOOGLE CHROME TV, INSTAFACE, AMAZON JUNGLE

WHAT COULD THIS MEAN TO SMALL BUSINESSES?

Starting a business could get very easy…• Kickstarter / Lending Club• 3D printingNew competitors• Marc Benioff buys Xero?• Bob Parsons buys Wave?

WHAT COULD THIS MEAN FOR CONSUMERS?

Google Wallet, Pay with Gmail…free tax preparation?

Another personal finance competitor emerges: • Personal Capital

SO, WHAT COULD THIS MEAN TO RETAIL?

PROVOCATIVE?

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