Remco Bron @ MFW14

i B E A C O N 1 0 1R E M C O B R O N | F O U N D E R I N B E A C O N

B L U E T O O T H 4 . 0 L E S P E C I F I C AT I O N ( B L E )N O T A B L U E T O O T H C O N N E C T I O N

C H I P S E T D E F I N I T I O NU S E D F O R H A R D W A R E

G P S = L O C AT I O N B L E = P R O X M I T Y

i O S 7 ( 8 7 % ) A N D R O I D > 4 . 3 ( 5 0 % )

O P E R A T I N G S Y S T E M

S U P P O R T I N T H E N E T H E R L A N D S

FA R

I M M E D I AT E ( C E N T I M E T E R S )

N E A R ( F E W M E T E R S )

P R O X I M I T Y

P U S H N O T I F I C AT I O N

H A R D W A R E O P T I O N SP L E N T Y O F C H O I C E

M A S S P R O D U C T I O N

E S T I M O T E A P P D E M O

L E T S D O T H I S !

E X A M P L E S

i B E A C O N

M I N O R I T Y R E P O R T

R E T I N A S C A N

2 0 5 2 2 0 1 4

S C R E E N

E D U C AT I O N : B e H e r e

I N T H E N E T H E R L A N D S

I B E A C O N I M P L E M E N TA T I O N

T U L P E N L A N D

F L U W E L’ S

G R O N I N G E R M U S E U M

I B E A C O N E X P O S I T I O N

W H AT C A N I T D O ?

i B E A C O N

P R O X I M I T Y M A R K E T I N G !

G O O D P U S H V S B A D P U S H

I B E A C O N

P R O X I M I T Y M A R K E T I N G ‘ B A D P U S H ’

• Welcome in the store

• Thanks for your visit

P R O X I M I T Y M A R K E T I N G ‘ G O O D P U S H ’

• Product information

• Discounts / coupon

• Do you need help?

• Information at display

• Indoor positioning

PROXIMITY MARKETING

CUSTOMER INTELLIGENCE

CRM & LOYALTY

C R M & L O YA LT Y

• Welcome back

• Loyalty points

• Product suggestions

• Personal discount

• Send it to me

C U S T O M E R I N T E L L I G E N C E

• Heatmaps

• Compare different stores

• Customer cross-section interests

• Integrations with ERP

PROXIMITY MARKETING

T I TA N I C

U S E C O N T E X T

O P T- O U T O R

U N I N S TA L L

D O ’ S

• Learn to understand the customer

• Use context in your communication

• Create the right time experience

• Be personal

D O N ’ T S

• Message at every visit

• Message at every product

• Message every time someone leaves

• Message after message….

I T ’ S A N E W A G E F O R C U S T O M E R I N T I M A C Y: P E R S O N A L & S C A L A B L E

R E M C O B R O N @ R E M C O B R O N R E M C O @ I N B E A C O N . N L

!

I N B E A C O N . N L

Q U E S T I O N S ?

E S T I M O T E A P P D E M O

L E T S D O T H I S !

D I S TA N C E P R O X I M I T Y N O T I F Y

D E M O ’ S O M T E P R O B E R E N