Salesforce Essentials Calgary Keynote

Daniel DebowSVP, Salesforce Work.com

@ddebow

Connect With Your Customers In A Whole New Way

Become a Customer Company

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other !nancial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible "uctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the !nancial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent !scal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

IBM 2012 Study of 1,709 CEOs, General Managers, and Global Business Leaders

For some time, businesses have been re!ning and optimizing their networks of suppliers and partners.

But something just as revolutionary has been happening—the sudden convergence of the cloud, social and mobile spheres—connecting customers, employees and partners in new ways...

Become a customer company.

Become a Customer Company.

Become a CustomerBecome a CustomerBecome a CustomerBecome a CustomerBecome a Customer

ConnectedDrivenObsessedFocusedTrusted

CompanyCompanyCompanyCompanyCompany

Become a Customer Company: Connect with Your Customers in a Whole New Way

Cloud

Social

ConnectedProducts

ConnectedCustomers

ConnectedPartners

ConnectedEmployees

Mobile

Community

Our Mission:Cloud Computing Driver, Catalyst and Evangelist

Mainframe Enterprise Cloud ComputingClient/Server

Today1960s 1980s

#1 in Cloud Computing and Customer Relationship Management

#2 Highest Performing

#1 Sales, Service,

Marketing Product

#1 Cloud Computing

Market Share

#1 Innovation 2011, 2012

#1 Innovation

Canada is Key to Salesforce’s Success

Investing Innovating Transforming+900 Employees Social Acquisitions Leading Companies

Canadian Companies are Succeeding with Salesforce

Enterprise

Medium

Small

1%

Time Equity Product445,000+Hours Service

17,500Non-profit

organizations

$40 M+Grants

1960s 1980s Today

Cloud

Today’s Platform Connects an “Internet of Things”

Mainframe Server

SNA LAN/WAN LTE

Terminal ClientUsers

DevicesProducts

1,000s 1,000,000s 1,000,000,000s

x 10x 100x 1,000x 10,000x 100,000x

1960sMainframeComputing

1970sMini

Computing

The Customer Revolution

1980sClient ServerComputing

1990sCloud

Computing

2010sSocial

Revolution

2000sMobile

Computing

Social Mobile Big Data Community

Apps Cloud Trust

Customer Revolution

Customer Companies Engage on Social Channels

Share Feeds, Pro!les, Groups, and Files

4.5 Billion Social Users

Reach Customers Anywhere

Touch & Local Apps

1.7 Billion Touch Devices Shipped in 2012

Collect Customer, Product, and Usage Data

Gain Insights About Customers

450 Billion Business Transactions / Day by 2020

For Customers, Employees, and Partners

Private & Public Communities

Single Sign-on with Secure, Portable Identity

Customer Companies are Apps Companies

Use Apps to Interact with Customers

Build an Ecosystem of Partners

$111 Billion Industry in 2012

18% YOY Growth

Salesforce.com: #1 Enterprise Cloud Vendor

Earn Customer Trust

Build Relationships on Equal Terms

Respect Privacy, Identity & Money

Social Mobile Big Data Community

Apps Cloud Trust

Customer Revolution

Companies Disconnected From Their Customers

Is Your Company Connected?Your Customers, Employees, and Partners are Connected...

How do you become a customer company today?

Become a Customer Company: Connect with Your Customers in a Whole New Way

Cloud

Social

ConnectedProducts

ConnectedCustomers

ConnectedPartners

ConnectedEmployees

Mobile

Community

VideoCustomer Company

What is a Customer Company?

Connected Merchandise

Retail

Connected Content

Media

CPG

Connected Goods Connected Cars

Automotive

Insurance

Connected Agents & Products

Retail Banking

Connected Banking Products

Healthcare

Connected Medical Devices

Connected Machines

Manufacturing

Connected Devices

High Tech

Communications

Connected Stores

Seven Questions To Become a Customer Company:

1. How do you listen to every

customer?

2. How do you engage on

every channel?

5. How do you create customer,

partner, and employee

communities?

6. How do you connect your

products?

7. How do you become an

apps company?

3. How do you sell as a team?

4. How do you service

customers everywhere?

ConnectedProducts

ConnectedEmployees

ConnectedPartners

ConnectedCustomers

+

1. How Do You Listen to Every Customer?#1 Social Marketing Application

Social Media Command Centers: Pepsi, Dell, American Red Cross & More

Spring ’13: Social Insights

94% Improved Brand Monitoring with Marketing Cloud

2. How Do You Engage On Every Channel? #1 Sales, Service, & Marketing Platform

Deliver a Seamless Customer Experience

37% Improved Campaign Effectiveness with Salesforce

Video

Mike BrosseauSenior Sales Engineer

Demo

3. How Do You Sell as a Team?Chatter: Collaborate on Deals

Data.com: Enrich Your Pro!les

Work.com: Motivate and Align Sales Teams

27% Increase in Sales with Sales Cloud

4. How Do You Service Customers Everywhere?#1 Customer Service & Support App

Service Cloud Mobile

Customers: Philips, Intuit, Activision, Nissan

37% Improved Customer Satisfaction with Salesforce

Video

Pivot Data Centres is a Customer Company

Data Centre Solutions

200 Employees

Operates 3 Data Centres in Alberta

Michael KouryCEO

5. How Do You Create Communities?Employee, Customer, Partner Social Networks

195,000 Enterprise Social Networks on Chatter

Next Generation Salesforce Chatter

30% Fewer Meetings with Chatter

6. How Do You Connect Every Product?1.7 Billion Networked PCs

3.5 Billion Networked Products by 2015

Mike BrosseauSenior Sales Engineer

Cirrus OilDemo

Irving Oil is a Customer Company

Canada’s Largest Re!nery

800 Retail Locations

Founded in 1924

Derek CoolingDirector of Sales

#1 Cloud Platform

Fast and Easy to Build Mobile and Desktop Apps

Heroku for Customer Apps

Force.com for Employee Apps

7. How Do You Become an Apps Company?

Video

Become a Customer Company: Connect with Your Customers in a Whole New Way

Cloud

Social

ConnectedProducts

ConnectedCustomers

ConnectedPartners

ConnectedEmployees

Mobile

Community

Salesforce: Customer Company Architecture

Iden

tity Chatter

Data.com

Multi-Tenant Infrastructure

Sales Service Marketing Work.com AppExchange

Data Model

Sale

sfor

ce P

latfo

rmAp

plic

atio

ns

Force.com Heroku Touch

Any SocialNetwork

Any Device

Back EndSystems

Any App

AppExchange Apps

ERP

Finance

Public or Private Apps

ConnectedCustomers

ConnectedProducts

ConnectedPartners

ConnectedEmployees

Learn More Today

Networking and Lunch in the Cloud Expo12pm - 1pm

How to Get the Most Out of Salesforce Sessions1pm - 2pm

Salesforce for Beginners

Salesforce.com Platform

Salesforce for Oil & Gas

Salesforce.com Service Cloud

Macleod Ballroom

Macleod E1

Macleod E2

Macleod E3

Thank you.