Sc open all hours final

Open All HoursShane Cassells,Online Conversion Expert

Speed

250msec

1msec = 1/1000th of a second

~ Cassells’ Law

Every 2 years the amount of content we add to our website doubles, while our user’s patience with our website halves.“ ”

Sites Must EVOLVE

Web Marketing Team

Website Team + Marketing Team = Same Targets

Content

Focus on the User

Focus on the Conversion

Focus the User on the Conversion

Navigation

of Sales are lost because users cannot find what they

are looking for on a site

Source: Kiss-Metrics

INTUITIVE

Navigation Search

Conversion

23%of users abandon a cart when they are required to Register

✗Source: Forrester, April 2008

Testing

www.whichMVT.com

Mobile Momentum

of mobile owners in the

UK have a

Smartphone

51%

DEMOGRAPHICS

ABC1

51% more likely to purchase from retailers

85% increased engagement

40% would visit a competitor’s site instead because of a disappointing mobile experience

boost performance:

keep customers:

Personal

Mobile Best Practices

learn, listen & iterategood mobile sites are user-centric, meaning they’re built with input from your audience.

be thumb friendlydesign your site so that even large hands can interact with it easily.

design for visibilityensure that your content can be read

at arm’s length.

make it localinclude functionality that helps people find you and get to you.

use mobile/tablet site redirectsgive users a choice to go back to the desktop site, but make it easy to return to the mobile site.

keep it quickhelp mobile users - design your site to load quickly and make copy easy to scan.

make it seamlessbring as much of the functionality of your desktop site to mobile as you can.

simplify navigationclear navigation, hierarchy and vertical scrolling aid access to information.

make it accessibleideally, your mobile site should work across all mobile devices and all handset orientations.

make it easy to convertfocus on information that will aid conversion.

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Thank You!