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Understanding the basics of social media and how it can be used to benefit you personally and professionally. This presentation was originally designed for and presented to Funglode in the Dominican Republic.
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Understanding Social Media
Nikki Davidson 12 August 2013
What is Social Media?
PPC
Mobile
TV & Radio
Display
Social Media
SEO
A set of tools that foster interacHon, discussion and community, allowing people to build relaHonships and share informaHon
Social Media has changed: • How we communicate • How we connect to others • How we receive news • How we market
– Our businesses – Ourselves
Social Media has redefined:
• TradiHonal Roles – Who is an authority on a subject
– Who has access to or can deliver informaHon – Journalist vs. Writer vs. Blogger
Everyone has an opinion!
Overview of Social Media Tools
• Facebook • TwiVer • LinkedIn • Instagram
• Google + • YouTube • Foursquare • Wordpress
• Tumblr
• Photo-‐sharing, video-‐sharing, and social networking service
• Launched in October 2010 • Rapidly gained popularity, with over 100 million acHve users as of April 2012
• By May 2012, a new user account was created and 58 photos were uploaded each second, taking the total number of photos uploaded to over 1 billion
• IniHally only an app for Apple products
• Eventually added support for Android and recently created a website
• Works in conjuncHon with other apps on iPhone, iPad, and Mac
• Bought by Facebook
What it does
• Enables users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, TwiVer, Tumblr and Flickr
• Hashtags • Privacy • Support center
• Pinboard style photosharing website • Originally a website, then became an app • December 2011-‐ became one of the top 10 largest social network services, with 11 million total visits per week.
• January 2012-‐11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark
• Became the third largest social network in the US in March 2012, behind Facebook and TwiVer
Pinterest Pinboard
• Create and manage theme-‐based image collecHons
• Save and categorize on different boards • Re-‐pin/like images • Personalized media pladorm • Browse others’ content, ‘pin’ to your board using ‘Pin It’ buVon
• Businesses can create as a virtual storefront to promote themselves
• Most effecHve at driving sales • Rich Pins-‐Pinterest for business
What is it good for?
• Specific interests • Most of the site’s users are female. Here's why:
Google+
Google+
• Second-‐largest social networking site in the world, with approximately 359 million acHve users.
• As of May 2013, it had a total of 500 million registered users, of whom 235 million are acHve in a given month.
• A "social layer" that enhances many of its online properHes, unlike convenHonal social networks generally accessed through a single website
Features
• Circles – Default Circles
• Hangouts • Messenger • Instant upload • Sparks
• Games • +1 buVon • Data LiberaHon • Hashtags • Stream • Link with your profile
What is it good for?
• Hangouts • Easy Google syncing
hVp://lostremote.com/obama-‐shines-‐in-‐google-‐hangout-‐and-‐thats-‐the-‐point_b25532
What is it good for? Or is it?
Google+
• A major iniHaHve which is steadily gaining momentum
• Convince friends to join • Now, when you open a Gmail account, you have to open a Google + – Good or bad?
YouTube
YouTube
What
• Created in February 2005 • Owned by Google since late
2006
• Users can upload and view vidoes on the site
• Share videos
Why
• Prevalence • Used as its own search
engine
There is nothing that isn’t on YouTube
• hVps://www.youtube.com/watch?v=qPfGC2-‐f5x0&feature=youtube_gdata
Foursquare
Foursquare
• LocaHon-‐based social networking website for mobile devices
• Mayor • Badges • Scoring (Leaderboards) • Super User status • Brands • Specials • Search
Wordpress
Wordpress
• Free • Best blogging pladorm • FantasHc app • Most popular • Choose from different themes, plug-‐ins and widgets
• MulH-‐user and mulH-‐blogging capable, all controlled from one dashboard
• Integrated link management
• Search engine–friendly, clean permalink structure
Tumblr
Tumblr
• Microblogging • Follow other users' blogs • Most features are accessed from the "dashboard" interface
• Queue • Tags • html ediHng • As of August 8, 2013, Tumblr hosts over 130.5 million blogs
• hVp://mashable.com/2013/07/25/how-‐to-‐tumblr-‐campaign/
The Big 3!
• Facebook • TwiVer • LinkedIn
Why?
• Unique in what they offer • Widest range of capabiliHes and funcHons
• Length of Hme they have been around has contributed to their sophisHcated development
• Prevalence and popularity
• World’s largest social network, with more than 900,000,000 users
• Founded by Mark Zuckerberg in 2004 as an undergraduate computer science student at Harvard University
Mark Zuckerberg hVp://www.empowernetwork.com/abundantbizzness/blog/mark-‐zuckerberg-‐on-‐facebooks-‐triumphs-‐and-‐tribulaHons/
Features
• Newsfeed • Timeline • Photos • Videos • Notes • Events • Groups • Pages
• Private messages
• Chat • Wall posts
• Comments • Edits • Privacy Seungs
– Customized
• Friends – Issue/accept requests
EvoluHon of Facebook
Profile
Wall Timeline
Home-‐Newsfeed
Original Most Recent
Home-‐Newsfeed
Pages
Old New
Facebook Graph Search
• hVps://www.facebook.com/about/graphsearch
What is Facebook Good For?
• ReconnecHng with friends; staying in touch with friends and family all over the world
• Updates on news and from pages you “like” • Publicizing events • Sharing informaHon and media • Unlimited
TwiVer
What is TwiVer?
• The first video about TwiVer, put out by its founders in July 2006:
– Originally called “twVr”
hVp://www.youtube.com/watch?v=EGnMThF_2Lo
TwiVer
• Created in March 2006 • Over 500 million registered users as of 2012, generaHng over 340 million tweets daily
• Over 1.6 billion search queries per day
TwiVer
Features
• Text-‐based messages of 140 characters
• Quick, easy communicaHon and informaHon
• MulHmedia
• Timeline • Profile • Followers
• Retweet • Favorite • Reply • Privacy
– Protected tweets – Blocking/Report Spam
– Private messaging
• Trends, Promoted Tweets, SuggesHons, search
What is TwiVer good for?
• Niches • Connect to likeminded people
• Having short, topic specific conversaHons
• hVp://owened.co.nz/the-‐incredible-‐intangible-‐value-‐of-‐twiVer
Did you know?
• Tweets have been sent from space
• In June 2010, users set a new record of 3,283 tweets per second at the end of the World Cup match between Japan and Denmark
• The greatest number of tweets per second is 25,088, at the Castle in the Sky TV screening
Did you know?
• Lady Gaga, the most followed account, with almost 40 million followers, gains followers faster than TwiVer adds new accounts.
• Lady Gaga, JusHn Bieber, and Katy Perry have more TwiVer followers than the enHre populaHons of Germany, Turkey, South Africa, Canada, ArgenHna, and Egypt.
• Founded in 2002 • As of June 2013, LinkedIn reports more than 225 million acquired users in more than 200 countries and territories
• Profile • Homepage • ConnecHons • Groups • Resume-‐like style; list of skills and accomplishments
• RecommendaHons • Endorsements
What is it good for?
• Professional networking • Build your professional idenHty online • Stay in touch with colleagues and classmates
Benefits
• Social • Psychological • Professional
Drawbacks
• Social • Psychological • Professional
What to do
• Have a clear and appealing profile that accurately represents you
• Spend adequate Hme on your social media accounts
What NOT to do
• Athletes and celebriHes ozen get in trouble • Should we monitor our employees’ social media accounts?
Social Media Fails
Social Media Fails
Social Media Fails
Social Media Fails
Social Media Fails
Hay is for Horses…
Other
• Timed Posts (TweetDeck) • Share buVons • Mobile
– hVps://blog.twiVer.com/2013/new-‐compete-‐study-‐primary-‐mobile-‐users-‐twiVer
Summary
• Overview of the 10 most common social media sites
• How to set up Facebook, LinkedIn and TwiVer accounts
• How to maximize each one to its-‐and your-‐ greatest potenHal
Understanding Social Media
Nikki Davidson 12 August 2013
@nikkidcfc
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