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Patrick Altofts SEO presentation at Think Visibility
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Think Visibility
Supersonic Link Building
Think Visibility
About me
• Patrick Altoft• Branded3.com• Blogstorm.co.uk• Twitter.com/patrickaltoft
Think Visibility
Two steps to link building success
Think Visibility
Two steps to link building success
• Figure out what type of links you need
Think Visibility
Two steps to link building success
• Figure out what type of links you need• Go and get them
Think Visibility
Two steps to link building success
• Figure out what type of links you need• Go and get them
99% of people forget about step 1
Think Visibility
What type of links does your site need?
Think Visibility
TrustRank Links
Think Visibility
How to get TrustRank links• Make friends with top bloggers & send them news tips• Hire a PR agency• Make friends with journalists• Break a news story• Use link bait• Create ranking of the top blogs in your niche and give out a badge
Think Visibility
PageRank Links• Links from high PR sites• Sitewide links• Blogroll links• Top directories
• Don’t worry about anchor text
Think Visibility
Keyword Links
• Find a way to get keywords in your anchor text• You won’t get Trust from keyword links• Low(ish) quality links are OK here• Article submission• Links from smaller blogs• Nepotistic links (friends, other websites)• Niche directories• Paid links (not recommended)
Think Visibility
Link Bait
• Creating content to attract links• Common hooks:
• Tools• Tutorials• Breaking news• Articles• Comedy• Controversy• Images• Ego hook
Think Visibility
4 Steps to Link Bait Success
1. Create a list of link targets
Think Visibility
4 Steps to Link Bait Success
1. Create a list of link targets
2. Find out what they write about & why they link to people
Think Visibility
4 Steps to Link Bait Success
1. Create a list of link targets
2. Find out what they write about & why they link to people
3. Write an article or create a tool they might want to link to
Think Visibility
4 Steps to Link Bait Success
1. Create a list of link targets
2. Find out what they write about & why they link to people
3. Write an article or create a tool they might want to link to
4. Tell them about it
Think Visibility
Social news sites• 300 links on average to content on Digg• Most of them are crap
Think Visibility
Execution
• Don’t rely on Digg• Gmail is your friend – sends 500 emails per day• Good bloggers don’t sit round reading Digg all day• Bloggers like to be first to write about something • Stuff on Digg is old news
Think Visibility
Turbo Charge Your Links• Every link you get needs to be turbo charged• Aggressively promote it on social sites, Twitter, forums• Even try article submission
Think Visibility
Use your images to build links• Best way to get free links• Lots of links from Myspace and lazy bloggers
Think Visibility
• Google can’t calculate rankings for breaking queries in real time• Whoever writes about a new product first gets top spot• Very few links are needed to maintain it• People who are late need 100x as many links to compete
• Any site over a certain Trust threshold can compete• All you need is content & good internal linking
Publish first for top rankings - QDF
Think Visibility
Think Visibility
Think Visibility
Think Visibility
Think Visibility
Think Visibility
Over to you
• Who’s tried link building?• What links did you get?
• Who’s tried link bait?• Did it work or not?• Was the hook good enough?• How did you promote it?
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