Top 5 Indian Brands on Facebook & Twitter

www.indrashishghosh.com

Top 5 Indian Brandson

&

2011

ww

w.in

dras

hish

ghos

h.co

m80 MILLION +

Internet Users In India250 + Indian Brands Present

On Social Media

ww

w.in

dras

hish

ghos

h.co

m

The TopFive

ww

w.in

dras

hish

ghos

h.co

m

2.77 MN

2.74 MN

2.13 MN

1.82 MN

1.75 MN

Number ofFANS

(in millions)http://socialbrands.media2win.com/

ww

w.in

dras

hish

ghos

h.co

m

1 MTV India

• Fans: 2.77 MN

• Type: Product/ Service

Good use of profile Picture.

Pictures on top of pageWell utilized.

Relevant Page likes.

Effective engagement ofFans via occasional polls.

Useful timely information

ww

w.in

dras

hish

ghos

h.co

m

1 MTV India

• Fans: 2.77 MN

• Type: Product/ Service

Same landing page for fans and non fans (no fan gating).

Absence of welcome page.

3-4 wall posts per day.

ww

w.in

dras

hish

ghos

h.co

m

2 TATA Docomo

• Fans: 2.74 MN

• Type: Tele- communication

Good use of profile Picture.

Effective Fan gating.

Well utilized welcome Page.

Brand relevant content on wall.

Thoughtful promotion of offer on welcome page

ww

w.in

dras

hish

ghos

h.co

m

2 TATA Docomo

• Fans: 2.74 MN

• Type: Tele- communication

Pictures on top of wallseem random.

Posts only once or twicea day.

Content could be morefan engaging.

No likes by page itself.

ww

w.in

dras

hish

ghos

h.co

m

3 Vodafone Zoozoos

• Fans: 2.13 MN

• Type: Community

Good use of profile Picture.

A featured fan includedin profile picture.

Photos on top are relevantto the brand

Personalized style of writing.

Effective promotion throughwall posts.

ww

w.in

dras

hish

ghos

h.co

m

3 Vodafone Zoozoos

• Fans: 2.13 MN

• Type: Community

Absence of welcome page.

No likes by page itself.

Fan gating not utilized.

Wall posts could be more engaging.

Inconsistent posting on wall

ww

w.in

dras

hish

ghos

h.co

m

4 Mumbai Indians

• Fans: 1.82 MN

• Type: Sports Team

Good use of profile Picture.

Effective engagement of fans via posts.

Relevant Page likes.

Consistent updates on team.

ww

w.in

dras

hish

ghos

h.co

m

4 Mumbai Indians

• Fans: 1.82 MN

• Type: Sports Team

Pictures on top of wallcould be used better.

No call to action onwelcome page.

Only one post per day.

ww

w.in

dras

hish

ghos

h.co

m

5 Axe Angels

• Fans: 1.75 MN

• Type: Product/ Service

Good use of profile Picture.

Effective call to action(fan gating).

Links on welcome page.

Relevant to brand pictureson top of wall.

Good fan engagement through multimediaupdates

ww

w.in

dras

hish

ghos

h.co

m

5 Axe Angels

• Fans: 1.75 MN

• Type: Product/ Service

No likes by page itself.

3 -4 posts a day.

ww

w.in

dras

hish

ghos

h.co

m

Key Take Aways• Utilize the given space for profile picture.• Have a welcome page and an effective call

to action to like the page.• Engage fans by interesting content.• Post on wall 6 – 7 times a day•Make good use of the images above the

wall.• Have a personalized style of writing on

wall.• Have relevant page likes.

ww

w.in

dras

hish

ghos

h.co

m

The Top Five

Twitter

ww

w.in

dras

hish

ghos

h.co

m

3.02 L

2.99 L

2.44 L

1.66 L

1.31 LNumber of

FOLLOWERS(in Lakhs)http://socialbrands.media2win.com/twitter/index.php

MTV India

Daily Health Tips

NDTV

Twitter India

Times Of India

ww

w.in

dras

hish

ghos

h.co

m

1 MTV India

• Followers: 3.02 L

• Type: Product/ Service

Good use of backgroundimage.

Effective use of hashtags

Exclusive tweets by celebs.

Good follower engagement via tweets.

9 – 10 tweets per day

ww

w.in

dras

hish

ghos

h.co

m

1 MTV India

• Followers: 3.02 L

• Type: Product/ Service

Could tweet more times a day

ww

w.in

dras

hish

ghos

h.co

m

2Daily Health Tips

• Followers: 2.99 L

• Type: Service

Website URL promoted inbackground image.

Useful information tweeted.

Links to relevant web pages tweeted

ww

w.in

dras

hish

ghos

h.co

m

2Daily Health Tips

• Followers: 2.99 L

• Type: Service

Background image could be branded better

Could leverage hashtags more effectively

Followers not retweeted often

Tweets only 2 -3 times a day

ww

w.in

dras

hish

ghos

h.co

m

3 NDTV

• Followers: 2.44 L

• Type: News

Frequent tweets giving real time news.

Links to relevant stories and articles in tweets

15 -16 tweets per day.

ww

w.in

dras

hish

ghos

h.co

m

3 NDTV

• Followers: 2.44 L

• Type: News

Could make better use of twitter background

Should leverage hashtagsmore effectively

ww

w.in

dras

hish

ghos

h.co

m

4 Twitter India

• Followers: 1.66 L

• Type: Digital

Relevant tweets abouttwitter in India

Effective use of hashtags

ww

w.in

dras

hish

ghos

h.co

m

4 Twitter India

• Followers: 1.66 L

• Type: Digital

Could use backgroundimage better

Irregular tweet frequency

Rare retweets of followers.

Fan engagement seems low

ww

w.in

dras

hish

ghos

h.co

m

5 Times of India

• Followers: 1.31 L

• Type: Media

Good use of backgroundimage.

Effective use of hashtags

Relevant tweets about current affairs and other news.

14 – 15 tweets per day

ww

w.in

dras

hish

ghos

h.co

m

5 Times of India

• Followers: 1.31 L

• Type: Media

Could engage followers more

Could leverage use of hashtags

ww

w.in

dras

hish

ghos

h.co

m

Key Take Aways• Utilize the background image effectively to

brand your organization.

• Tweet relevant information about your brand.

• Engage followers by asking questions via tweets.

• Tweet 10-15 times a day.

Images in presentation courtesy of:

Lets Socialize

www.wallpaperhd.org , www.freebestwallpaper.com, www.efreebackgrounds.com, www.thehindu.com, trekearth.com

www.indrashishghosh.com

www.facebook.com/indrashishghosh

www.twitter.com/I_Ghosh

www.linkedin.com/in/indrashishghoshMade By:-Indrashish Ghosh

plus.google.com/u/indrashishghosh