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TOP NIGERIAN BRANDS ON
FACEBOOK & TWITTER
(AUGUST 2012)
Playhouse Thought Piece Page 2 11/09/2012
TABLE OF CONTENTS
1 INTRODUCTION ....................................................................................................................... 3
2 THE OVERALL TOP TEN ........................................................................................................ 4
3 TOP CONSUMER GOODS ............................................................................................................. 5
4 TOP PUBLICATIONS ................................................................................................................ 6
5 TOP RADIO STATIONS ............................................................................................................ 7
6 TOP NOLLYWOOD ACTOR/ACTRESSES ............................................................................. 8
6.1 ACTRESSES................................................................................................................................ 8 6.2 ACTORS .................................................................................................................................... 9
7 TOP MUSICIANS MALE/FEMALE ....................................................................................... 10
7.1 MUSIC (MALE) ......................................................................................................................... 10 7.2 MUSIC (FEMALE) ..................................................................................................................... 11
8 TOP PUBLIC OFFICE HOLDERS .......................................................................................... 12
9 TOP BANKS .............................................................................................................................. 13
10 ABOUT US ................................................................................................................................ 14
Playhouse Thought Piece Page 3 11/09/2012
1 Introduction The Top Ten covers the following categories
Overall Top 10
Consumer Goods
Publications
Radio Stations
Music, Male & Female
Public Office holders
Nollywood actors & actresses
Banks
Measurement:
‘Success’ is based on the number of ‘Likes’ and ‘Followers’ a brand has.
We have looked solely at the official Nigerian page of the brands.
The figures we have here were accurate as of 4th September 2012.
Note:
This is based on our own manual search of Facebook & Twitter pages. If you
have any brands you think we have missed; a category you think we should be
considering or if you simply have any comments you would like to share, please
email us at [email protected] .
The Overall Top 10 is a list of the best performing Nigerian brands on Facebook and Twitter.
Playhouse Thought Piece Page 4 11/09/2012
2 The Overall Top Ten
FACEBOOK NO OF LIKES
1 1 ˃ MTN 712,638
3 2 ˃ GT BANK 368,515
2 3 ˅ VANGUARD 348,897
4 4 ˃ DAILY TRUST 211,746
5 5 ˃ ALWAYS 164,521
7 6 ˄ PUNCH 128,314
9 7 ˄ ETISALAT 124,185
6 8 ˅ STAR LAGER 122,102
8 9 ˅ SAHARA REPORTERS 117,301
10 10 ˃ MTV BASE 106,094
TWITTER NO OF FOLLOWERS
1 1 ˃ NIGERIA NEWS DESK 217,351
2 2 ˃ MTN 139,131
3 3 ˃ CHANNELS TV 135,153
4 4 ˃ VANGUARD 117,747
5 5 ˃ PUNCH 90,827
6 6 ˃ SAHARA REPORTERS 85,167
7 7 ˃ BEAT FM 80,353
8 8 ˃ COOL FM 49,210
9 9 ˃ THISDAY LIVE 45,888
10 10 ˃ GUARDIAN 43,739
KEY – position last month Position this month N – New entry
Playhouse Thought Piece Page 5 11/09/2012
3 Top Consumer Goods
FACEBOOK NO OF LIKES
1 1 ˃ MTN 712,638
2 2 ˃ ALWAYS 164,521
3 3 ˄ ETISALAT 124,185
4 4 ˅ STAR LAGER 122,102
5 5 ˃ MTV BASE 106,094
6 6 ˃ SPRITE NIGERIA 103,472
7 N INDOMIE NIGERIA 99,704
8 N CLOSEUP NIGERIA 93,111
7 9 ˅ SAMSUNG NIGERIA 87,544
8 10 ˅ GLO 81,517
TWITTER NO FO FOLLOWERS
1 1 ˃ MTN 139,131
2 2 ˃ CHANNELS TV 135,153
3 3 ˃ ETISALAT 29,868
4 4 ˃ GLO 12,511
5 5 ˃ AIRTEL NIGERIA 7,577
6 6 ˃ DSTV NIGERIA 5,312
9 7 ˄ AIT 3,150
7 8 ˅ HENNESSY NIGERIA 3,156
8 9 ˅ SAMSUNG NIGERIA 1,457
10 10 ˃ MALTINA 697
KEY – position last month Position this month N – New entry
Playhouse Thought Piece Page 6 11/09/2012
4 Top Publications
FACEBOOK NO OF LIKES
1 1 ˃ VANGUARD 348,897
2 2 ˃ DAILY TRUST 211,746
4 3 ˄ PUNCH 128,314
3 4 ˅ SAHARA REPORTERS 117,301
5 5 ˃ TRIBUNE 65,506
6 6 ˃ THISDAY LIVE 59,255
7 7 ˃ LEADERSHIP 37,069
8 8 ˃ PM NEWS 25,407
10 9 ˄ THE SUN 21,551
9 10 ˅ DAILY TIMES 15,110
TWITTER NO OF FOLLOWERS
1 1 ˃ NIGERIA NEWS DESK 217,351
2 2 ˃ VANGUARD 117,747
3 3 ˃ PUNCH 90,827
4 4 ˃ SAHARA REPORTERS 85,167
5 5 ˃ THISDAY LIVE 45,888
6 6 ˃ GUARDIAN 43,739
7 7 ˃ DAILY TRUST 37,930
8 8 ˃ PM NEWS 31,383
9 9 ˃ LEADERSHIP 19,835
10 10 ˃ DAILY TIMES 15,132
KEY – position last month Position this month
N – New entry
Playhouse Thought Piece Page 7 11/09/2012
5 Top Radio Stations
FACEBOOK NO OF LIKES
1 1 ˃ BEAT FM 383,547
2 2 ˃ COOL FM 248,063
3 3 ˃ WAZOBIA FM 136,896
4 4 ˃ SPLASH FM 39,437
5 5 ˃ BRILA FM 42,452
6 N NAIJA FM 18,667
6 7 ˅ RAINBOW FM 14,782
7 8 ˅ CLASSIC FM 13,488
8 9 ˅ RHYTHM 93.7 12,434
9 10 ˅ RADIO CONTINENTAL 9,876
TWITTER NO OF FOLLOWERS
1 1 ˃ BEAT FM 80,353
2 2 ˃ COOL FM 49,210
3 3 ˃ RHYTHM 32,281
4 4 ˃ WAZOBIA FM 16,847
5 5 ˃ BRILA FM 13,162
6 6 ˃ SPLASH 8,676
7 7 ˃ CLASSIC FM 4,661
9 8 ˄ RAINBOW FM 3,139
10 9 ˄ RADIO CONTINENTAL 1,451
10 N NAIJA FM 7,068
KEY – position last month Position this month N – New entry
Playhouse Thought Piece Page 8 11/09/2012
6 Top Nollywood Actor/Actresses
6.1 Actresses
FACEBOOK NO OF LIKES
1 1 ˃ OMOTOLA JOLADE 749,826
2 2 ˃ STEPHANIE OKEREKE 491,202
3 3 ˃ TONTO DIKE 309,839
4 4 ˃ INI EDO 241,292
5 5 ˃ FUNKE JENIFA AKINDELE 180,773
7 6 ˃ MERCY JOHNSON 151,893
6 7 ˃ OGE OKOYE 114,871
8 8 ˃ CHIKA IKE 109,859
9 9 ˄ GENEVIEVE NNAJI 39,765
10 N BIMBO OSHIN 37,529
TWITTER NO OF FOLLOWERS
1 1 ˃ GENEVIEVE NNAJI 182,489
2 2 ˃ OMOTOLA JOLADE 84,916
3 3 ˃ FUNKE AKINDELE 78,365
4 4 ˃ RITA DOMINIC 70,556
5 5 ˃ UCHE JOMBO 53,562
6 6 ˃ INI EDO 44,932
7 7 ˃ MERCY JOHNSON 40,554
8 8 ˃ STEPHANIE OKEREKE 22,253
9 9 ˃ CHIOMA CHUKWUKA 18,605
10 10 ˃ CHIKA IKE 18,233
KEY – position last month Position this month
N – New entry
Playhouse Thought Piece Page 9 11/09/2012
6.2 Actors
FACEBOOK NO OF LIKES
1 N ODUNLADE ADEKOLA 117,665
2 N BABA SUWE 50,183
2 3 ˅ NKEM OWOH 39,106
3 4 ˅ FEMI BRANCH 34,821
4 5 ˅ DESMOND ELLIOT 9,820
5 6 ˅ CHINEDU IKEDIEZE AKI 8,783
7 7 ˅ OSITA I HEME PAWPAW 7,965
6 8 ˅ NONSO DIOBI 6,980
8 9 ˅ YEMI BLAQ 1,299
10 ˅ RMD 927
TWITTER NO OF FOLLOWERS
1 1 ˃ DESMOND ELLIOT 30,144
2 2 ˃ CHIDI MOKEME 25,293
3 3 ˃ JIM IYKE 21,012
4 4 ˃ MIKE EZURUONYE 18,869
5 5 ˃ NKEM OWOH 17,993
6 6 ˃ RMD 16,186
7 7 ˃ NONSO DIOBI 14,901
8 8 ˃ CHINEDU IKEDIEZE AKI 8,102
9 9 ˃ OSITA IHEME PAWPAW 6,737
10 10 ˃ KALU IKEAGWU 4,337
KEY – position last month
Position this month N – New entry
Playhouse Thought Piece Page 10 11/09/2012
7 Top Musicians Male/Female
7.1 Music (male)
MUSIC MALES NO OF LIKES
1 1 ˃ D BANJ 540,827
2 2 ˃ DON JAZZY 443,133
3 3 ˃ MI 438,456
4 4 ˃ TERRY G 359,943
5 5 ˃ WIZKID 342,480
8 6 ˄ ICE PRINCE 303,886
6 7 ˅ WANDE COAL 300,740
9 8 ˄ BANKY W 298,381
7 9 ˅ DAREY ART ALADE 297,838
10 10 ˃ NAETO C 278,163
MUSIC MALES NO OF FOLLOWERS
1 1 ˃ DON JAZZY 402,396
2 2 ˃ WIZKID 334,333
3 3 ˃ D BANJ 308,556
4 4 ˃ BANKY W 235,894
5 5 ˃ MI 184,842
6 8 ˃ PETER P SQUARE 165,920
8 6 ˃ ELDEE 205,551
7 7 ˃ NAETO C 141,898
9 9 ˃ WAN DE COAL 135,169
10 10 ˃ DAREY ART ALADE 99,745
KEY position last month
Position this month N – New entry
Playhouse Thought Piece Page 11 11/09/2012
7.2 Music (female)
MUSIC FEMALES NO OF FRIENDS
1 1 ˃ NNEKA 218,471
2 2 ˃ ASA 40,987
3 3 ˃ GOLDIE 22,871
4 4 ˃ OMAWUNMI 20,690
5 5 ˃ TIWA SAVAGE 13,889
6 6 ˃ WAJE 14,313
7 7 ˃ SASHA P 5,423
8 8 ˃ MOCHEDDAH 4,084
9 9 ˃ DENCIA 1,824
10 10 ˃ CHIDYNMA 307
MUSIC FEMALES NO OF FOLLOWERS
1 1 ˃ TIWA SAVAGE 154,677
3 2 ˃ MOCHEDDAH 122,251
2 3 ˃ SASHA P 74,024
4 4 ˃ OMAWUMI 60,405
5 5 ˃ ASA 49,530
6 6 ˄ WAJE 44,502
9 7 ˅ GOLDIE 32,405
7 8 ˃ MUNA ABII 31,804
8 9 ˃ EVA ALORDIAH 28,764
10 10 ˃ NNEKA 20,076
KEY – position last month
Position this month N – New entry
Playhouse Thought Piece Page 12 11/09/2012
8 Top Public office holders
FACEBOOK NO OF LIKES
1 1 ˃ GOODLUCK JONATHAN 739,843
2 2 ˃ NUHU RIBADU 196,485
3 3 ˃ PAT UTOMI 176,200
4 4 ˃ BABATUNDE FASHOLA 176,037
5 5 ˃ NASIR EL RUFAI 130,782
6 6 ˃ BUKOLA SARAKI 38,905
7 7 ˃ ROTIMI AMAECHI 23,731
8 8 ˃ DONALD DUKE 15,867
9 9 ˃ EMMANUEL UDUAGHAN 15,932
10 10 ˃ RAUF AREGBESOLA 14,041
TWITTER NO OF FOLLOWERS
1 1 ˃ NASIR EL RUFAI 103,542
2 2 ˃ BABATUNDE FASHOLA 78,886
3 3 ˃ DELE MOMODU 54,318
4 4 ˃ GOODLUCK JONATHAN 42,472
5 5 ˃ NUHU RIBADU 32,003
6 6 ˃ PAT UTOMI 20,578
7 7 ˃ BUKOLA SARAKI 14,264
8 8 ˃ BOLAJI ABDULLAHI 6,963
9 9 ˃ SEGUN MIMIKO 2,741
10 10 ˃ LIYEL IMOKE 1,989
KEY – position last month Position this month
N – New entry
Playhouse Thought Piece Page 13 11/09/2012
9 Top Banks
FACEBOOK NO OF LIKES
1 1 ˃ GT BANK 368,515
2 2 ˃ FIRST BANK 91,326
3 3 ˃ ACCESS BANK 33,501
4 4 ˃ UBA 30,930
5 5 ˃ WEMA BANK 24,598
6 6 ˃ DIAMOND BANK 15,789
7 7 ˃ UNITY BANK 10,706
8 8 ˃ SKYE BANK 7,029
9 9 ˃ KEYSTONE BANK(PHB) 3,253
10 10 ˃ FIDELITY BANK 2,552
TWITTER NO OF FOLLOWERS
1 1 ˃ GT BANK 21,336
2 2 ˃ FIRST BANK 6,640
3 3 ˃ ACCESS BANK 2,680
4 4 ˃ SKYE BANK 1,780
5 5 ˃ ZENITH BANK 1,753
6 6 ˃ UBA 1,510
7 7 ˃ WEMA BANK 1,481
8 8 ˃ DIAMOND 753
9 9 ˃ FIDELITY BANK 458
10 10 ˃ KEYSTONE BANK 380
KEY – position last month Position this month N – New entry
Playhouse Thought Piece Page 14 11/09/2012
10 About Us About Playhouse Communication Ltd Playhouse is a full service digital advertising agency. If you would like to find out more, visit our website at www.playhousecomm.com, ‘like’ us on Facebook at www.facebook.com/playhousecomm, email us at [email protected] or call us on +234 (0)13205232.
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