Why (B2B) brands (should) love LinkedIn

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More than 200 Million professionals love LinkedIn. But how many (B2B) brands? This is my #LinkedInlove message to all (B2B) Marketers, especially those in Belgium. Discover top 10 reasons why your (B2B) brand should be (inter)active on LinkedIn.

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Sources: Belgian Social Media Monitor, 04/01/2013 (bvlg.blogspot.be) – LinkedIn, 30/09/2012 (press.linkedin.com/About)

Source: Belgian Social Media Monitor, 04/01/2013 (bvlg.blogspot.be)

Source: LinkedIn, 30/09/2012 (press.linkedin.com/About)

Source: LinkedIn, Survey of 1,900 LinkedIn members, 5/2012

Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011

Source: LinkedIn, 30/09/2012 (press.linkedin.com/About)

Source: LinkedIn, Survey of 1,900 LinkedIn members, 5/2012

Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011

Source: LinkedIn, Survey of 1,900 LinkedIn members, 5/2012

Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011

Sources: The 2012 State of the Inbound Marketing, Hubspot

Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011

Source: video, LinkedIn for Salesforce, “Close deals faster with insights for your pipeline” (2011)

Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011

www.belgonline.com, stefaan@belgonline.com, @svuylsteke

www.belgonline.com, stefaan@belgonline.com, @svuylsteke

www.belgonline.com, stefaan@belgonline.com, @svuylsteke

www.belgonline.com, stefaan@belgonline.com, @svuylsteke

TOP 10 REASONS1. BEYOND CRITICAL MASS2. HIGH VALUE AUDIENCE3. CONNECTED AUDIENCE 4. LINKEDIN IS TRUSTED5. PEOPLE LIKE LINKEDIN6. LINKEDIN OFFERS QUALITY DATA7. TARGETED MEDIA8. BRANDS CAN (EVEN) INTERACT9. STRONG B RAND REFERENCES10. SUPPORT FROM LINKEDIN EXPERTS

www.belgonline.com, stefaan@belgonline.com, @svuylsteke