2011 Tiger Team Workshop Presentation

2011 National Life Jacket 2011 National Life Jacket

(Wear Rate) Tiger Team (Wear Rate) Tiger Team WorkshopWorkshop

August 22, 2011 – August 23, 2011Crystal City Marriott at Reagan National Airport

Arlington, VA

Why Are We Here?Why Are We Here?

Strategic Plan of the National Recreational Boating Safety Program 2012 – 2016 Strategy 4.2 – Continue the Life Jacket Wear Rate

Tiger Team

Why are we really here?

Life Jackets – the Tipping PointLife Jackets – the Tipping Point

NBSAC Resolution – Mandatory Life Jacket Wear

Strategic Plan of the RBS Program 2012 – 2016

Creating Lasting Partnerships Thinking Outside of the Box

Outreach & Manufacturer Outreach & Manufacturer PartnershipPartnership

“Wear It and You’ll Get Caught!” Contest Idea?

Input from Consumers Campaign Messaging Life Jacket Designs and Features

NSBC Point of Sale Grant

“Ready, Set, Inflate!”

““Ready, Set, Inflate!” 2011Ready, Set, Inflate!” 2011

1,685 Participants (531 more than 2010)

1,191 Inflatable Life Jackets (31 more than 2010)

494 Inherently Buoyant Life Jackets

99 Events- 87 Events in the US - 1 Event in Brazil- 8 Events in Canada - 1 Event in Japan- 1 Event in Australia - 1 Event in the UK

““Ready, Set, Inflate!”Ready, Set, Inflate!”

““Ready, Set, Inflate!”Ready, Set, Inflate!”

Utilizing New TechnologyUtilizing New Technology

Social Marketing Facebook Twitter YouTube

Grassroots Campaign Effort

Review of 2011 “Wear It!” Review of 2011 “Wear It!” Campaign Campaign

National Campaign

The Future of Life Jackets and the “Wear It!” Campaign Focus

Targeted State Campaigns

Changing Boater BehaviorChanging Boater Behavior

“Identity and Promote Specific Efforts” Result in Successful Education of At-Risk

Population(s)

“Identify and Promote Influencers” Identify Spheres of Influence

2012 Campaign and 2012 Campaign and Increasing Life Jacket Increasing Life Jacket

Wear Wear

Expand active partner involvement in the national “Wear It!” campaign

What’s working

What isn’t working

What needs to be added/changed

Recommendations to USCGRecommendations to USCG

How to best initiate programs/strategies (to increase life jacket wear rates)

National Safe Boating Councilwww.SafeBoatingCouncil.org

outreach@safeboatingcouncil.org