View
1.114
Download
4
Category
Tags:
Preview:
DESCRIPTION
Brand Dubai has always been intangible, and continues to be, as the city evolves at a pace unprecedented in recent history. Danish shares insights, challenges and learnings from ten years of telling the Dubai story of dichotomy from many vantage points;-touristic (Dubai Tourism & Definitely Dubai, Vida Hotels), cultural (Dubai Culture & Arts Authority), commercial (DIFC, Dubai Economic Department) and entertainment (the film City of Life). Yahoo! Digital Tourism Campus Dubai http://thinkdigital.travel/events/digital-tourism-campus-dubai-2013/
Citation preview
CONFESSIONS OF A BRAND DUBAI STORYTELLER
danishfarhan / xische
YAHOO! DIGITAL TOURISM THINK TANK #YAHOOCTD
I’m Danish Farhan.
I like telling stories.(Real stories, sadly. Not fiction)
How did we I up here?
CITYOFLIFE
CITYOFLIFE
I like telling stories.(Real stories, sadly. Not fiction)
I’m Danish Farhan.
Born in Tripoli, Libya.
Born in Tripoli, Libya.Raised in Abu Dhabi.
Moved to Dubai half-way . (phew)
Computer science.Film school.
Business school.
Anti-labelism.
2001
Xisché & Co.
Dubai HQ
Ad agencyWeb studio
NOT AN
Hybridconsulting
Glocal
I (still) like telling stories.
Successful brands have purpose.They share it through stories.
brands
BARCELONA
BANGKOK
LONDON
Cities without context are geography.
Cities are strangely reluctant brands.
They are complex, evolvingand almost entirely intangible.
Daniel Cheong
Dubai is a storyteller’sultimate dream.
Daniel Cheong
Dubai is a storyteller’sultimate dream.
(and worst nightmare)
Dubai from several vantage points.
We never planned it.It kind of just happened.
Discovering Dubai’s unique dichotomy
12 years and hundreds of projects later.
FUTUREPAST
TradingBusinessArchitectureTourism
(same)ArtCultureHeritage
FUTUREPAST
SilenceDubai’s obsession with it.Old World vs New World
SiblingsEach Emirate for its own.
What about UAE?
DUBAI AS TOURISM
DTCM
BRAND DUBAI
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DEFINITELY DUBAI CASE STUDY
DUBAI AS COMMERCE
DUBAI AS CULTURE
DUBAI CULTURE CASE STUDY
DUBAI CULTURE CASE STUDY
DUBAI CULTURE CASE STUDY
DUBAI CULTURE CASE STUDY
DUBAI AS ENTERTAINMENT
CITY OF LIFE CASE STUDY
CITY OF LIFE CASE STUDY
CITY OF LIFE CASE STUDY
CITY OF LIFE CASE STUDY
CITY OF LIFE CASE STUDY
21K 1K
3K
5K1K
5K1K
1K
1K
1K
1K
1K1K
1K
1K
1K
1K
1K
1K
5K
5K
5K
CITY OF LIFE CASE STUDY
CITYOFLIFE
Death of consultative
sellingHow DIY culture is the biggest
opportunity for brands
Rise of deal sensitivity
How Groupon-culture kills city brands
Visibletourism
Why people’s obsession with over-sharing is another opportunity
Real & virtual are not parallel universes.
Technologies are now an integral part of life.
Sorry Nick* ‘digital tourism’
is a myth.The experience cycle.
*Nick Hall, organizer of The Digital Tourism Think Tank
Social media is not the destination but
the vehicle.
Still me. And mini-me.
danishfarhan / xische
Now I shut up.
Xisché & Co.POBox 500601Dubai Media City
T +9714 3678 184F +9714 3678 058
Join the conversationFACEBOOK.COM/XISCHE
TWITTER.COM/XISCHE
Connect with usXISCHE.COM/BLOG
Xisché (pronounced zee-shay) is a hybrid consulting boutique based in Dubai and New York. We help businesses with their brand, marketing, and digital challenges.
Find out more on XISCHE.COM
Recommended