By: Maxwell Martinez

SPORT MAGAZINES

EXAMPLES:

EXAMPLES:

3 FAVORITES

Men: 94% / Single: 47%

Median age: 29 / 66% Between 18 – 34

Attended sporting events within last 12 months: 81%

ESPN AUDIENCE

Sporting events Team info Scores Exclusive interviewsSpecial events

ESPN COVERAGE

Usually slightly hidden behind main picture

Different type design depending on issue

Same text

Different colors

ESPN MASTHEAD

ESPN CONVENTIONS

Masthead

Taglines

Puff

Central Image

Soccer fans/players

Male: 87%

Female:13%

Median age: 25 / 64%

WORLD SOCCER AUDIENCE

All major soccer news

Articles on teams/ players

Upcoming games

Highlights

WORLD SOCCER COVERAGE

Always has world in red

Soccer in black

Always in the same spot

Same size

MASTHEAD

WORLDSOCCER CONVENTIONS

Main Cover line

Masthead

Puff

Tagline

Skyline

Bar code

Average Age: 37

Percent Male: 77%

Active Lifestyles, Men

NASCAR, Sports Fans

SPORTS ILLUSTRATED

Multiple sports:FootballSoccerNascarTennisGolfBaseball

SPORTS ILLUSTRATED COVERAGE

Mostly red

Can be in different colors

Same text

Same position

Usually covered slightly

SPORTS ILLUSTRATED MASTHEAD

SPORT ILLUSTRATED CONVENTIONS

Masthead

Main cover line

Tag line

Puff

Central Image

THE END