Based on a webcast by Marc Munier that can be found at http://www.b2bm.biz/Webcasts/ this presentation runs through the top 10 things marketers can do to improve their email marketing, including tips and suggested tools and techniques.
1.10 things you can dotodayto improve your email marketing results Thanks for listening
2. #1 Capture
A captured email address is marketing spend banked
Two stages are better than one
Little by little
3. #2 Build the relationship - welcome Source: Econsultancy best practice guide 4. #2 Build the relationship - welcome
Dont leave it act now
Shorten sales cycle
5. Example- Great welcome message 6. Example Welcome sequenceCase Study - Electric Word Welcomemailings 7. #3 Personalise
If you have the data it is easy peasy....
8. #3 Personalise
Look at what you have:
When they signed up?
Where they came from?
Where there are ?
Who are they assigned to?
What products are they interested in?
If you dont have data you need to be a little more creative 9. #4 Design 10. #4 Design 11. #5 Engage
EMAIL IS NOT A ONE WAY CHANNEL!!!
http://bit.ly/not1way 12. #6 Focus on conversions
Email metrics can only take you so far....
Yeah I have like a 30% open and 50% click rate
well done how many do you convert?
13. #7 Experiment
Email marketing is not rocket science
14. #7 Experiment
But it is a science...
15. #8 Get the basics right
Email is 80% operations and 20% strategy
List of check points:
Have you got you trust earning text
Double check your subject lines
Spam check - check for possible spam warnings
Preview pane and from name check
Are all of the links and replies going where you want them?
Check your list
16. #9 Send at the right time
Sending at the right time is the thing that can have the biggest impact for zero investment.
The Abyss(10pm to 9am)
Consumer AM(9am to 10am)
Do Not Disturb(10am to Noon)
The Lunchtime News(Noon to 2pm)
In The Zone(2pm to 3pm)
A Life-changing Afternoon(3pm to 5pm)
Working Late(5pm to 7pm)
Last Orders(7pm to 10pm)
17. #10 Integrate your channels
How is email like Vodka?
Post your latest newsletter via Twitter
Ask if you followers would like your emails
Get your sales teams to workwithyou
Use email to test and or augment your more expensive channels
Does the job on its own but works better with other things 18. Another thing...Deliverability
Its not a Black Art
http://help.yahoo.com/l/us/yahoo/mail/postmaster/ http://postmaster.msn.com/ http://postmaster.aol.com/ http://mail.google.com/support/bin/answer.py?hl=en&answer=81126 19. What were the 10 things you can do today?
Focus on conversions
Get the basics right
Send at the right time
20. Who we work with
Cue obligatory splash of clients...
21. Questions >>>> Answers
Thanks for listening, cant wait to hear all your questions...