5 Tips for a Successful Business BrandYou can't be awake 24/7 just like how you can't be all over the world at once – but your business brand can.Your business brand is a vital aspect of your company branding strategy. The business brand or better known as company logo will represent what the company speaks for. Whatever the design, color, and size of your company logo is, you should understand that it will appear in every letterhead, website, business card, company event, etc. Without first knowing what the company is about, the company logo should speak for itself already. Most importantly, your company logo should make an impact to the public and your target clients. To do so, here are five tips to help you build a successful business brand:• Base it on your personalityWhat do you want your company to be known for? Example, if you are straightforward or fun-loving, then create a company logo that goes can matches those qualities. Your logo should reflect what your company does. Because branding your business based from your personality will make it much easier to send a consistent brand message. • Think out of the boxA logo that is original and unique will make your business stand out from your competitors. Think about the logos you liked and what made you like them? Think of out-of-this world concepts but make sure to stay in concept. And sometimes, in order to produce a successful logo, you have to look at it from the perspective of your target clients.• Develop from your client's needsBe goal oriented. Go back to step one of what your company's vision and mission is all about. Analyze your business and what clients you are hoping to attract. Consider that your clients should feel the need for them to trust you – connection is essential to the company and client's relationship.• Consistency is the keyUse images that support your company's features, write in a tone that your clients can relate too. Use your company logo throughout your marketing materials and communication tools; both offline and online. Produce a theme and image you want your company to portray and make sure to stick to it. By doing so, the public and your target clients will begin to recognize and associate all these with your company.• Make your presence feltGet your company online and participate in all the networking sites in the world wide web. Create a presence for your business. The more people see you, the more powerful your business brand becomes. Experts say that people need at least three exposures of the brand for them to recognize the business brand. The more you engage with the social media, the more chances you get for the public to recognize you. Producing a business brand takes time, focus, and consistency. That is why if you are planning to create a business brand, it is best to contact Square Circle Triangle – a creative digital agency that provides strategic and one-of-a-kind technology solutions such as online strategy consulting and website

strategy planning, elegantly managed and developed across the digital landscape. SCT has been providing branding services in Sydney for over 10 years. SCT management system includes Brand Audits, Brand Strategy, and Brand Development. This branding agency based in Melbourne provides content delivery system created for dynamic client-managed content creation with multi-channel distribution at the same time, maintaining a loyal and rewarding service to their customers – a world-first for retail markets. Author Profile:

Square Circle Triangle is a creative digital branding agency in Melbourne providing strategic and award-winning marketing solutions.http://www.sct.com.au/brand-consulting-and-design info@sct.com.au+61 3 9486 02231/383 Smith St, Fitzroy VIC 3065